
Fair SMS Pricing For All
Pay only for delivered messages
SMS prices from 1.45 pence + VAT per UK text (see below)
guarantee
Price matchSimple, Low Cost SMS API Pricing
We believe our low cost SMS API is the cheapest SMS gateway in the UK.
SMS Credits |
Delivered only price per UK text (excl. VAT) |
---|---|
1 - 500 | 1.45p With our 'buy 500 credits, get 500 free' offer. * |
501 - 10,000 | 2.9p |
10,001 - 25,000 | 2.8p |
25,001 - 50,000 | 2.7p |
50,0001- 100,000 | 2.6p |
100,001 - 250,000 | 2.5p |
Any volume above |
Talk to us |
Download our international pricing table.
If you'd like to be able to receive replies to your texts, you'll need a virtual mobile number. These cost £8.50 + VAT a month.
Set up a free account,
with 50 free text credits
Non-delivered texts refunded in UK - zero wastage SMS
No set-up fee. No contract. Simple, pay as you go service
No unwelcome small print or surprises
Pay by credit card or bank transfer
Minimum purchase of £10 + VAT
SMS Credits do not expire

Sending text messages internationally
We connect to mobile networks in over 200 countries.
Our prices for international SMS are amongst the lowest and, unlike many providers, we provide a tailored country-by-country tariff, rather than simply charging 2 text credits for non-UK destinations. (Please note that non-delivered texts outside the UK are not refunded.)
This means you pay a low fair price for each country that want to send to.
We are, on average, 33% cheaper than the competition
See the savings with our SMS API UK pricing comparison table
Company |
Price |
Saving |
Are non-delivered texts re-credited? |
---|---|---|---|
The SMS Works |
2.9p | Average 33% | |
Esendex | 7.0p | 58% | |
Text Local | 4.9p | 40% | |
Clockwork | 4.0p | 27.5% | |
Dragon Fly | 3.9p | 24% | |
Bulk SMS | 4.5p | 34% | |
Kapow | 6.25p | 53% | |
Intellisms | 4.4p | 33% | |
Fast SMS | 3.5p | 16% | |
Click SMS | 3.7p | 20% | |
SendMode | 3.4p | 13% | |
FireText | 4.9p | 40% | |
Text Anywhere | 6.4p | 54% | |
Text Marketer | 3.3p | 11% | |
Text Factore | 4.9p | 40% | |
Red SMS | 4.5p | 34% | |
Text Tank | 3.5p | 16% | |
Green Text | 3.6p | 18% | |
2sms | 10p | 71% | |
Think Message | 3.9p | 24% | |
Text Magic | 4.0p | 27.5% |
This is not an exhaustive list of SMS API providers.
Prices quoted are for 1000 text credits and exclude any introductory offers.

* New Customers - Buy 500 credits, get 500 free
Customers new to The SMS Works who buy 500 text credits or more, as their first purchase, will receive an additional 500 text credits completely free.
Your initial text credit purchase is just 1.45 pence + VAT per text.
To receive your 500 free credits email the paid invoice for your initial purchase to [email protected]

Price Match Guarantee
We have good reason to think we have the cheapest SMS API costs in the UK.
We monitor pricing from all the UK top SMS marketing providers to make sure that we remain the most cost effective SMS API
If you’ve hunted down lower SMS pricing, let us know and we’ll go all out to beat the offer.

Secure and flexible payment options
SMS credits can be purchased buy Visa, Maestro, Mastercard or American express.
You can also raise an invoice in your account and pay by BACS transfer. Credits are added as soon as your transfer has cleared. (There’s minimum order of £10.00.)