SMS API Pricing
Start paying less for your SMS today
simple pricing - no contracts - no gimmicks
Fair SMS Pricing For All
Pay only for delivered messages
SMS prices from 1.45 pence + VAT per text (see below)
Price match guarantee
Simple, Low Cost SMS API Pricing
We believe our low cost SMS API is the cheapest SMS gateway in the UK.
SMS Volume |
Delivered only price per text (excl. VAT) |
|---|---|
| 1 - 500 | 1.45p with our text doubling offer (see below) |
| 501 - 10,000 | 2.9p |
| 10,001 - 24,999 | 2.8p |
| 25,000 - 49,999 | 2.7p |
| 50,000 - 99,999 | 2.6p |
| 100,000 - 249,999 | 2.5p |
|
Any volume above |
Talk to us |
Texts sent outside the UK use 2 text credits
New Customers - Double Your SMS Credits
Customers new to The SMS Works who buy over 500 text credits as their first purchase will receive an additional 500 text credits completely free.
Your initial text credit purchase is just 1.45 pence + VAT per text.
To double your credits, email the paid invoice for your initial purchase to [email protected]
We are, on average, 33% cheaper than the competition
See the savings with our SMS API UK pricing comparison table
Company |
Price |
Saving |
Are non-delivered texts re-credited? |
|---|---|---|---|
The SMS Works |
2.9p | Average 33% | |
| Esendex | 7.0p | 58% | |
| Text Local | 4.9p | 40% | |
| Clockwork | 4.0p | 27.5% | |
| Dragon Fly | 3.9p | 24% | |
| Bulk SMS | 4.5p | 34% | |
| Kapow | 6.25p | 53% | |
| Intellisms | 4.4p | 33% | |
| Fast SMS | 3.5p | 16% | |
| Click SMS | 3.7p | 20% | |
| SendMode | 3.4p | 13% | |
| FireText | 4.9p | 40% | |
| Text Anywhere | 6.4p | 54% | |
| Text Marketer | 3.3p | 11% | |
| Text Factore | 4.9p | 40% | |
| Red SMS | 4.5p | 34% | |
| Text Tank | 3.5p | 16% | |
| Green Text | 3.6p | 18% | |
| 2sms | 10p | 71% | |
| Think Message | 3.9p | 24% | |
| Text Magic | 4.0p | 27.5% |
This is not an exhaustive list of SMS API providers.
Prices quoted are for 1000 text credits and exclude any introductory offers.
Set up a free account,
with 50 free text credits
No set up fee
No contract. We operate a simple, pay as you go service
No unwelcome small print or surprises
Multiple payment options
Price Match Guarantee
We have good reason to think we have the cheapest SMS API costs in the UK.
We monitor pricing from all the UK top SMS providers to make sure that we remain the most cost effective SMS API
If you’ve hunted down lower SMS pricing, let us know and we’ll go all out to beat the offer.
Secure and flexible payment options
SMS credits can be purchased buy Visa, Maestro, Mastercard or American express.
You can also raise an invoice in your account and pay by BACS transfer. Credits are added as soon as your transfer has cleared. (There’s minimum order of £10.00.)
Business SMS – A changing industry
SMS Gateway prices in the UK have fallen by over 50% in the past decade or so. It wasn’t too long ago that you could expect to pay around 10 pence per credit for a small bundle of texts.
As prices have reduced, so the number of potential providers has also rocketed.
There must be well over 50 potential UK SMS gateway providers now compared to a dozen or so at the turn of the millennium.
So while there’s more choice and at a lower price, there’s one SMS pricing oddity that’s remained resolutely resistant to change.
Users of SMS services typically have to pay for messages that are not delivered, while the providers themselves are not charged. So there’s a built in additional profit for the SMS provider.
This model is now being challenged by The SMS Works who are one of very few providers that refund credits for messages that have not landed on the handset.
It’s a far more open and fair approach that’s becoming increasingly popular as customers start to challenge the status quo.
Set up a free SMS API account with 50 free text credits and you’ll be sending through our SMS API in no time.
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