Skip to main content
Man texting in office

Short Code SMS

Turbo charge response from your marketing
with a keyword and short code

Using an SMS shortcode on your advertising can produce astonishing results.

It’s a great way of allowing your prospects to respond to your marketing campaigns. 

Keywords on our 88440 short code cost just £14.00 + VAT per month.



It’s simple and easy to set up

Green tick No set up fee

Green tick No minimum term

green tick No contract – cancel whenever you wish

How to set up a keyword on our 5 digit short code, 88440

1. Set up an SMS Works account.

2. Request your chosen keyword by logging into your account and clicking on 'Request New Keyword'.

3. State your chosen keyword and press 'Request'.  We will get back to you within 24 hours with keyword availability.

4. Having checked that your keyword is available, we will add it to your account for you to test.

5. You will then have 7 days' free use of the keyword, after which we'll be back in touch to provide payment options.

How much does a keyword on an SMS short code cost?

SMS keywords on our short code cost £14.00 + VAT a month.

There is no set up fee, minimum term or contract.

You pay for your keyword in advance either by credit / debit card or bank transfer.

You choose how often you want to pay for your keyword, quarterly, every 6 or 12 months.

There is no additional charge per SMS for receiving texts to your keyword.

Outbound texts are charged in line with our standard SMS rates.

Users are charged one text at their normal rate to send to your keyword. 

What is an SMS short code service?

SMS short codes are a 5 digit numbers that allow people to respond to advertising and marketing by text. Normally someone responding to an ad will be asked to text in a keyword to the 5 digit number.

The keyword, which is sent at the start of their text, identifies them as responding to a particular ad. Many different campaigns can be run using the same short code.

You'll no doubt be familiar with short codes for texting. They appear in all types of advertising channels from TV, posters, airports and radio.

They allow companies the chance to squeeze more response from their ad spend.

It's so effective that there's a strong arguments for including a text response option on all direct response ad campaigns.

This is how it works

A consumer texts in a unique keyword to a 5 digit short code.

E.g. For more information, text INFO to 88440.

All incoming texts that start with your unique keyword (INFO in the example above) are forwarded directly to you via our incoming SMS shortcode API.

The following data will be captured and sent to you instantly, to a URL that you choose.

  • Mobile number of responder
  • Date and time of their text
  • Content of their message

You set the destination URL for incoming texts within your SMS Works account.

    How much does it cost to send a text to a short code?

    Users are charged one text at their standard rate to send texts to short codes.

    Please note that texts sent to all UK short codes are not included in customers‘ monthly free text bundles. So there will always be a charge of between roughly 8 and 12 pence to the user, depending on their network.

    The SMS Works does not operate any premium rate services; in other words we don’t have the ability to charge consumers for texts received or sent.

    Get more response from your marketing. Start your Short code and keyword today

    If you give people the option to respond to ads by text, around half of all responders will choose the SMS route.

    It's a low cost, efficient way of getting more from your marketing spend.

    There's no set up fee, contract or shifty small print to worry about. 

    Get started by setting up an a free SMS Works account.