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Low cost SMS API for developers

Pay only for delivered messages

Lowest cost per delivered text

Free account, with 50 free test credits

 

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Most SMS API companies charge for undelivered texts

At The SMS Works, we only bill you for delivered messages. It's a fairer and more transparent way of working.

Why choose our SMS API?

With so many providers to choose from, how do you decide which one is right for your business?

This 1 minute video exposes a 20 year-old SMS industry secret that most companies aren't aware of.

Our SMS Integration Kit contains all the tools you need to get up and running, fast.

 

SMS Integration Kit

by the sms works

  • Free account, with 50 free credits
  • Free, unique reply number
  • Free keyword on our shortcode
  • Double SMS credits offer
  • Unlimited support
 

 Hands down the best SMS integration service I have ever used  

Jaime Arrazola

CTO - Migrate Ventures

 
 read more...

We'd love to become your SMS API provider.

Here are 9 reasons why we hope to make your shortlist...

Remarkably low SMS API pricing

Our prices are amongst the lowest in the UK. Messages start at 1.45 pence + VAT per text with our credit doubling offer.

On average, our customers save over 30%. Compare this with other SMS Gateway companies on our price comparison table.

For high SMS volume customers, sending over 50,000 texts a month, we offer even lower rates.

With our free SMS API, you only pay for SMS credits; there’s no contract or minimum order.

 Pricing

SMS API prices
Copy and paste SMS API code snippets

Copy & paste API snippets

We’ve put together a comprehensive range of ready to go scripts in the most common languages. Simply copy and paste.

Whatever your preferred language, our goal is to make your SMS integration as fast and simple as possible.

Our text API documentation is concise, clear and packed with helpful advice and sample code. Your SMS API UK test account comes with 50 free test credits.

 SMS API Developer Zone

"I'd recommend them to anyone looking for a new SMS service provider."

Mike Atkinson - Technical Director, AutoSLM.com

Fast, reliable, robust

We've invested heavily to make our UK SMS API as reliable as it can possibly be. Our platform has been built to withstand the rigours of the most demanding applications.

We understand that data protection and security are crucial to you. We've gone the extra mile to ensure that our platform exceeds all the data protection requirements under GDPR.

 Technical Overview

Fast, reliable, robust SMS API
Tier 1 SMS API connections

Free Reply Number (long code)

If you're a UK company, we'll provide you with a free, unique reply number at no cost, forever. The reply number, sometimes known as a long code, allows people to reply to your texts.

It's another way that we're trying to be the best value SMS API company in the UK. (N.B. These are not shared reply numbers but for your use only.)

"We have found their support to be excellent. Nothing is too much trouble."

Andy Meikle - Technical Director, Motasoft Ltd

SMS Credits Overdraft

Running out of SMS credits is one of our customers' biggest concerns. The last thing you need is crucial texts to stop because of an admin issue.

That's why we're happy to arrange a free SMS API credits overdraft. If the SMS credits in your account fall below zero, your text messages keep flowing. We'll keep you up to date with low credit warnings too. There is no charge for this service.

No contract SMS API
Tier 1 SMS API connections

Reliable Tier 1 connections

We only use the most reliable tier one connections, direct to UK networks. Messages sent within the UK stay in the UK.

We never use international or SMS grey routes. Although low-grade, grey routes may seem like a great, low-cost SMS option, they are notoriously unreliable.

Learn more about SMS grey routes and why you should avoid them.

"Reliably fast SMS send / receive speeds and A+ customer service."

Jaime Arrazola - CTO, migrate.co.uk

No nasty surprises

Your test account comes with 50 free credits, so that you can be absolutely sure that our service is right for you.

We won't tie you in with contracts or minimum SMS volumes. We run a simple, pay-as-you-go, SMS API service.

Our aim is to make integrating with our free SMS API for developers as fast and frictionless as possible.

No contract SMS API
Pay only for delivered SMS

Only pay for delivered messages

We only charge you for delivered messages. Failed texts are credited straight back to your account.

Almost all SMS companies charge for failed texts, when they haven't been charged themselves. You can save you as much as 18% by not paying for undelivered texts.

Our delivery reports give you a detailed outcome of all texts sent, including refunded SMS credits.

"We have found the platform to be 100% reliable."

Ian Zucchi - Product Manager, TISSL Ltd

Credits don't expire

Once you've bought SMS credits from us, they won't expire. Surprisingly, some SMS providers remove your credits if they haven't been used after 12 months.

Current credit levels can be checked at any time, using our simple delivery reporting tools.

 Set up a free account

SMS credits don't expire
Working with The SMS Works has been an excellent experience from day one. They are very responsive to requests and we have found the platform to be 100% reliable. Pricing policy is really fair and very competitive. We also love how easy it is to manage credits online.
SMS API prices
Ian Zucchi, Product Manager, TISSL Limited
 
We're very happy with the service offered by The SMS Works. SMS delivery is always fast and reliable, and we haven't experienced any downtime or undelivered messages.
SMS API prices
Animesh Chowdhury, Director, The Good Till Co.
 
We use The SMS Works to send SMS messages to customers in the car buying process. We send thousands a month and The SMS Works have provided us with a fast and reliable SMS service for our application. I'd recommend them to anyone looking for a new service provider.
SMS API prices
Mike Atkinson, Techical Director, AutoSLM.com

Comparison of top SMS API providers

There are easily over 100 SMS companies worldwide. Far too many to compare here.

So to reduce the list, we've taken all the SMS API companies that appear in the top 2 pages of a Google search.

We've then compared them on some of the key features that you'll be evaluating as a potential buyer of an SMS API service.

The most striking finding is that there are no other companies that refund non-delivered texts.

SMS API Provider

Cost per text (1000 credit purchase)

Refund failed texts

Free unique reply number

Based in the UK

The SMS Works 2.9 pence Yes Yes Yes
Text Local 4.9 pence No No Yes
Twilio 3.2 pence No No No
Clockwork 4.0 pence No No Yes
MessageBird 7.1 pence No No No
Firetext 4.0 pence No No No
Text Marketer 3.6 pence No No Yes
SendMode 3.4 pence No No No
Text Magic 4.0 pence No No No
Fast SMS 4.0 pence No No No
Clickatell 4.4 pence No No No
Bulk SMS 5.4 pence No No No

SMSAPI features and tools

Our SMSAPI is stacked with tools, designed to make working with us as simple as possible. Whether you’re a freelance developer or working in a large team, our tools are quick and easy to use.

Full documentation for all of these tools can be found on our Developer Zone.

SMS Delivery Reports

Delivery reports

Every SMS sent generates a delivery report. Delivery reports can be accessed both via the API and by logging into your account.

Schedule a text campaign

Schedule a text campaign

SMS via API campaigns can be scheduled to run on the date and time of your choosing.

 
Receive SMS replies

Receive text replies

Receive replies to your texts using our virtual mobile numbers. Incoming texts can be forwarded to an email address or URL of your choice.

Tagged SMS campaign

Tag your campaigns

Tags or JSON metadata can be added to your outbound texts, allowing you to easily identify specific campaigns.

 
Batch SMS send

Batch send

If all of your contacts should receive the same text, then the batch send tool allows you to send a bulk SMS campaign.

Retrieve SMS Messages

Retrieve messages

Retrieve messages that match any given search criteria, either via the API or admin screen.

 
Copy and paste SMS API code snippets

What can an SMS API be used for?

SMS sending servcies have traditionally been seen as a marketing tool and it’s certainly a highly effective way of getting your message in front of your target audience.

But there are so many other ways that you could use a business SMS service in your business. The uses outlined below are by no means a complete list but could give you some ideas.

 SMS Delivery Notifications

Let your customers know exactly when and where to expect delivery of their order. This can hugely reduce delivery failure rates.

 SMS for 2fa (2-Factor Authentication)

Improve your security by using SMS as part of your 2FA process. Use SMS to send and receive dynamic codes for secure login or payment transactions.

 

 Text Appointment reminders

Reduce the number of ‘no shows’ by sending SMS reminders 24 hours before appointment dates. Missed appointments can be reduced by up 70%.

 Job opportunity alerts

Inform candidates about new jobs opportunities with well-timed text alerts. Include an SMS reply option so candidates can register their interest.

 

 SMS Customer surveys

Gather valuable customer opinion data with short surveys by text. Use the data to improve your customer service and satisfaction.

 Text order confirmation

Inform customers by text that their orders have been received. Using an SMS API, the text can include items ordered and total paid.

 

 SMS customer support

Handle customer support and queries by text. Provide instant support and improve your customer satisfaction.

 Event invitation

Increase attendance at your events with a personal invitation by text. Offer discounts to those that respond by SMS.

 

 Highlight important emails

Increase read rate of your emails by drawing attention to important emails by SMS. Email read rate can be increased by as much as 55%.

 SMS Workflows

Connect The SMS Works with other applications using Zapier. No coding is required. It’s a quick and easy way to automate sending SMS.

 

Whatever programming language you choose, we've got you covered

      
Send SMS with C# Code for sending an SMS using C#
Send SMS with Java Sample code shows how to send an SMS using Java
Send SMS with Node.js Use this code to send an SMS in Node.js
Send SMS with PHP Sending an SMS using PHP is simple and fast
Send SMS with Python Code sample to send an SMS in Python
Send SMS with Ruby To send an SMS in Ruby, use this sample
Pay only for delivered SMS

What is an SMS API?

An SMS API (Application Programming Interface) is a set of tools which allows the capabilities of one computer application to be made available to another, so that SMS messages can be sent and received.

The API specifies how software components should interact and follows a set of predefined rules, allowing developers to build SMS-based workflows into their own applications.

For a more in depth description, take a look at our simple explanation.

Customers ask us:

As much as you need.

Our job is to make integrating with our SMS API as painless as possible. That might mean just answering a few simple questions or giving a few pointers. But it could mean getting much more involved.

For one client we were able to implement a new volume reporting tool for them that provided more detailed, end of month SMS reporting.

During our office hours, we expect to handle support request within 60 minutes. If we need to do some additional development work then it might take longer but we’ll always produce a solution as quickly as we can.

Our office hours are 0830 to 1730 UK time.

Running out of credits is one of the most common concerns. We have 3 ways that we can help.

Low SMS credits warning – receive daily email alerts when your account falls below a set level.

SMS overdraft – agreed in advance, this allows your account to run below 0 credits. We normally set the level to be around 2 weeks of typical SMS usage.

Contact us – if your account does run out of credits, then contact us immediately and we’ll add credits so that your systems can run as normal. Our approach is to get the SMS traffic flowing first, account admin later.

In 2018 our SMS API had zero downtime.

Obviously, we can’t be responsible for the performance of the mobile networks themselves but for the areas that we can control, there were no issues.

If we distilled our benefits into 5 simple points, they would be these…

  1. Pay only for delivered texts; all failed SMS are refunded. Zero wastage SMS.
  2. Lower cost per delivered text (SMS prices have dropped by over 50% in the past 10 years).
  3. Built with reliability at its core: zero downtime in 2018.
  4. Clear simple documentation, with code snippets in your chosen language.
  5. Speedy, detailed and attentive support.

Yes, you can. Please see our international SMS tariff for a full breakdown of territories and costs.

Of course, no problem. We can provide you with a free reply number.

Replies are routed back to a URL of your choice and or email. This can be configured in your free account.

We provide support, documentation and code examples for the following programming languages:

PHP, Java, Node.js, Python and Ruby.

Sending SMS texts using PHP script remains the most popular method.
 All the documentation can be found on our developer's page.

SMS credits can be purchased by credit / debit card or by bank transfer. In some case we also have a post-paid option. Please talk to us. Credits don't expire.

For each and every message that you send, you can pick up detailed and accurate SMS delivery reports.

SMS Delivery reports will tell you precisely what happened to your message. If the mobile number is correct and active on the mobile network, then the message will be delivered.

If a message is not delivered there could be number of reasons. In fact, we have 25 error codes that tell you precisely the cause of non-delivery.

These 25 possible outcomes are split into 2 groups, permanent and non-permanent errors.

The aim is to provide you with as much transparency as possible so that your systems can react in the most appropriate way.

No, we don’t constrain the number of messages that can be sent over a given period.

If you'd like to send a message to lots of recipients, you can send those in one batch to be sent either immediately, or on a schedule that you specify.

SMS FAQs

Changing SMS API provider is not an appealing prospect for most.

There are additional costs in integrating with the new supplier and there is always a danger that the new company doesn’t perform as expected. We understand these concerns and wanted to try and put a couple of fears to bed and explain why the benefits outweigh the risks.

 

SMS API Integration

Fear 1: Time taken for SMS integration

In our experience, this is never as bad as feared. Most SMS API companies have similar approaches and often the code changes required are quite modest.

Our copy and paste code snippets go a long way to simplifying the process and we’re always on hand to help out if needed.

 

SMS API Reliability

Fear 2: Reliability

Customers tell us that above everything else, reliability is the single most important factor; even more crucial than SMS API price. We really understand this and we’ve put in the work to make sure that everything’s in place to provide the best SMS API online possible.

For a quick summary, take a look at our technical overview.

Pay only for delivered SMS

The SMS Works offers a fairer approach to pricing

Paying for undelivered texts when your existing provider doesn’t, isn’t a very open way of operating.

By looking at your SMS delivery reports you’ll be able to see how much you’re currently spending on failed texts.

Over the course of a year, it’s likely to be a reasonable amount. Our delivered only pricing means you only pay for what’s delivered so there zero wastage.

 

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