Henry Cazalet

What are concatenated SMS messages? If you’re reading this, you’re probably here because you’ve come across the term ‘concatenated’. It […]

What is a MSISDN? The mobile industry is riddled with jargon and so we turn, with a sense of mild

Get Your Voice Heard With These 38 Powerful and Responsive SMS Marketing Templates Henry Cazalet – Director, The SMS Works “SMS

What is A2P SMS? A2P SMS or application-to-person SMS is the sending of SMS messages from a business application or system to

What’s the number one worry for SMS API users? For many of our SMSAPI customers, the SMS alerts that they send

What is P2p SMS? P2P or person-to-person SMS are texts sent between individuals. Messages are sent directly from one person

The long-held secret of the business SMS industry In 1999 I set up a company called Text Marketer with a couple

Alternative SMS API providers to Twilio Twilio have become the dominant global SMS API provider for good reasons. They’re a relative

What is MO and MT SMS? The SMS world is not short of jargon.  Like many sectors it does its

SMS Credits Overdraft – What is it and why you need one For most of our customers, sending SMS is a crucial