Get Your Voice Heard With These 26 Powerful and Responsive SMS Marketing Templates
Coming up with a responsive, pithy text offer and getting it across effectively in just 160 characters is trickier than at first glance.
The offer is never usually the problem, it’s how to get it across using SMS where character count is tiny.
Getting it right is arguably one of SMS marketing’s greatest challenges. You have 160 characters to achieve the following….
Stop the recipient in their tracks. You’ve interrupted their day with your SMS marketing text, you’d better make this interesting or you’ll be consigned to the bin in seconds.
Make your offer
This needs to clear and concise. No waffle, no room for interpretation or vagueness. Punchy is the keyword.
Call to action
So how do I respond? Is there a code for a website? Do I have to quote a code over the phone? Will the offer automatically swing into action when a make a purchase? If I’m clicking through a link in the text, is the website fully mobile optimised for the device I’m using?
Whatever call to action you choose, it needs to crystal clear and very intuitive.
Provide an opt out
All SMS marketing campaigns are required by law to include an opt out, allowing customers to get off your list quickly and easily. This uses up precious characters but is vital in protecting your integrity and lawfulness as an SMS marketer.
The opt out is best handled by consumers texting in a simple code to a 5 digit short code.
E.g To optout text abcd to 80945.
So it’s no small task to achieve all this in an ungenerous 160 characters.
To help you compress, edit and squeeze your offerings, we’ve compiled a message library that combines ideas for your SMS campaigns with a few neat compression tricks.
We’ve split the messages out by industry sector but there’s no reason why many of these couldn’t be adapted to work whatever business you’re involved with.
Save Now! Gabi’s Gifts is offering 30% off all items up to 7pm Tues. Discount applied at checkout. Don’t miss out. Gabisgifts.com. To optout text abcd to 89022
Half price clothing today at MB Sports. Offer closes at midnight sharp. No extension. Use code 50off at checkout. Mbsports.com To optout text abcd to 89022
WN Fashion - Flash sale starts now. 2 for 1 on all accessories. Sales ends Wed 7pm. Only 3 days left. Wnfashion.com To optout text abcd to 89022
Free delivery on all gifts today at thefigtree.com. Use code fg2 at checkout. 1st 50 orders receive free gift candles. Figtree.com To optout text abcd to 89022
Get Mother’s Day sorted. All chocolate gift packs are 20% off. Price range £15-£65. Free wrapping on all orders. Chocgifts.com To optout text abcd to 89022
Summer’s coming. Great prescription sunglasses at lowest prices ever. Great brands, top styling and free delivery. glassespoint.com To optout text abcd to 89022
The Oak Pub, Taunton. Enjoy our roaring fire, real ale and home cooked food. £129 per double, inc b/fast. Book now! Call 0123456789 To optout text abcd to 89022
Queue jump with this text! Show this text at Bear’s nightclub for instant entry and free shot for you and your friends. To optout text abcd to 89022
Free cream tea time! Indulge in a cream tea for a winter’s day. Buy one get one free at Tetbury Tea Rooms. To optout text abcd to 89022
FREE entry to the Wiltshire Play Barn throughout August. Just pay for refreshments. Keep the kids happy this summer. www.wpbw.co.uk To optout text abcd to 89022
FRIDAY’S HERE. Bring out your inner X factor. COCKTAILS & KARAOKE at Bar Ten. 2-4-1 Cocktails. Karaoke starts at 9pm. See you later. To optout text abcd to 89022
We’d hate to see you leave. Re-join The Gym before Sunday 13th Nov to get a free month. £299 for 13 mths. To optout text abcd to 89022
Insuring your vehicle is dull. We’ll take the strain and find the best deal. Call ABC insurance on 01234 56789 or reply yes. To optout text abcd to 89022
Groan. Car insurance time again. Let’s get this over with fast. Call Fizz on 0123445678 for great service and affordable terms. To optout text abcd to 89022
It’s car insurance time already. Reply YES to this test and we’ll call you within 15 minutes with a quote. To optout text abcd to 89022
Time to sort out insurance? We’ll get you best deals for house, car and contents insurance. Call Oakey Insurance on 012345 45678. To optout text abcd to 89022
Your house Insurance is due. To save money call us now on 1234 56789 or xyzinsurance.com and quote offer reference HSE1 To optout text abcd to 89022
Spend less on insurance and more on fun stuff. Call Acorn and put more in your back pocket. 012345 6789 or reply SAVE to this text. To optout text abcd to 89022
Insurance time again. Renewing will take just a few mins. Reply RENEW and we’ll get back to you in 15 mins. Woods insurance.To optout text abcd to 89022
Fridge stuffed with goodies? Thought not. Come on, have a delicious pizza from Pizza Place. Second pizza free. 01234 56789. To optout text abcd to 89022
Sport overload this week. No time for cooking? We’ve got it covered. Order match grub from Prego on 0123 456789. To optout text abcd to 89022
Of course there’s free delivery. And within 40 minutes of order or it’s free. Order your pizza from Pizza Pad now on 01234 56789. To optout text abcd to 89022
Treat time. Order 1 pizza from Pizza Land and get the second for free. Delivery within 30 mins. Call now on 01234 56789. To optout text abcd to 89022
It’s still raining. Fancy a pizza? 2 for 1 on all large pizzas and free soft drink on all orders. Call Pizza Land on 01234 56789. To optout text abcd to 89022
3 days until the weekend. Fancy a midweek treat? Two for 1 on all large pizzas from Pizza Pad. Offer open until Thurs.01234 56789. To optout text abcd to 8902
Now that you've got some ideas for you next campaign, make sure you take a look at these 5 SMS marketing blunders that could ruin your chance of success.