Alternative SMS Providers to Textlocal – A Comparison

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Alternative SMS Providers to Textlocal – A Comparison

Textlocal is one of the UK’s most recognised names in business SMS. They’ve been around for years and offer a feature–rich platform. But with increased scrutiny on SMS pricing transparency, refund policies, and developer tools, it’s worth asking: 

Is Textlocal still the best fit for your business?

In this post, we’ll look at some popular alternatives–breaking down the real differences in pricing, features, and support. No bias, no sales pitch. Just the facts. 

Why Compare SMS Providers at All?

If you’ve been using the same provider for years, it’s easy to assume you’re getting the best deal. But pricing structures shift, features evolve, and newer players often shake things up with clearer terms. 

A few common frustrations we hear: 

  • Credits expiring after 12 months 

  • No refunds for failed delivery 

  • Overcomplicated pricing 

  • Lack of developer–first tools 

If any of these sound familiar, it’s time to shop around. 

SMS Provider Comparison Table – 2025

Provider

Credit Expiry

Refunds for Failed SMS

API Access

Delivery Reports

Textlocal

12 months

❌ No

✅ Yes

✅ Yes

The SMS Works

Never

✅ Yes

✅ Yes

✅ Yes

ClickSend

12 months*

❌ No

✅ Yes

✅ Yes

MessageBird

Varies

❌ No

✅ Yes

✅ Yes

TextMagic

12 months

❌ No

✅ Yes

✅ Yes

*ClickSend credits can expire after 12 months of inactivity. Correct as of May 2025. 

A Closer Look at the Alternatives 

The SMS Works – clear, honest pricing 

Let’s not beat around the bush –  was created as a direct response to confusing SMS pricing models. Our transparent pricing, refunds for failed messages, and powerful developer-first API make us a compelling choice for businesses of all sizes. was created as a direct response to confusing SMS pricing models. Our transparent pricing, refunds for failed messages, and powerful developer–first API make us a compelling choice for businesses of all sizes. 

  • Best for: Transparent pricing, developer tools, no hidden costs 

  • Standout feature: Full refunds for undelivered messages 

  • Other perks: Credits never expire, free test account, no setup fees. SMS API documentation built with developers in mind

ClickSend – feature-rich but costly 

ClickSend has a user–friendly interface and supports SMS, email, and voice messaging. However, its pricing is generally higher and refunds for failed messages are not standard. If multi-channel is your priority, it’s worth a look–but read the fine print.

  • Best for: Multi–channel comms (SMS, email, fax, voice) 

  • Watch out for: Higher prices, credits expire after inactivity 

  • Verdict: Powerful platform, but pricing adds up fast for SMS–only use 

TextMagic – reliable but outdated dashboard

TextMagic is known for solid deliverability, but many users have noted that the UI feels clunky and outdated. Their API works well, but if user experience is key for your team, this might not be the right fit. 

  • Best for: Simple, no–fuss campaigns 

  • Drawback: Interface feels dated, and prices are higher than average 

  • Verdict: Reliable but basic–suited to smaller teams without complex needs 

FireText – Solid customer support but needs flexibility

FireText offers a straightforward user experience and responsive support. A solid choice if you’re after simplicity.

  • Best for: Clean interface, solid customer support 

  • Standout feature: Personalised advice from account managers to help you make the most of messages

  • Verdict: Very decent option with outstanding reviews

MessageBird – Enterprise-Grade, But Can Be Overkill

MessageBird delivers serious global reach and multi-channel options, but its pricing is complex and the learning curve steep. Ideal for large-scale or international comms – less so for UK-based teams sending standard SMS.

  • Best for:  Global, multi–channel campaigns at scale 

  • Drawback: Steep learning curve, confusing pricing 

  • Verdict: Feature–rich but likely overkill for UK–only use cases 

 

So, Which Should You Choose? 

If you’re sending UK–only SMS in moderate volumes, you likely don’t need global functionality or multi–channel bundles. What matters more is: 

  • Clear pricing 

  • Support that doesn’t leave you hanging

  • Credits that don’t expire if you take a break 

If your current provider isn’t offering those, it might be time to consider switching.