{"id":966,"date":"2022-07-21T12:45:35","date_gmt":"2022-07-21T12:45:35","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=966"},"modified":"2022-09-09T15:43:51","modified_gmt":"2022-09-09T15:43:51","slug":"mo-and-mt-sms","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/mo-and-mt-sms\/","title":{"rendered":"What is MO and MT SMS?"},"content":{"rendered":"\t\t
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What is MO and MT SMS?<\/h1>\n\n\n\n

The SMS world is not short of jargon. <\/p>\n\n\n\n

Like many sectors it does its best to make things sound more complicated than they actually are.<\/p>\n\n\n\n

So let\u2019s dive in and briefly explain the difference between MO and MT messages in SMS.<\/p>\n\n\n\n

What is MO SMS?<\/strong><\/h2>\n\n\n\n

MO SMS stands for Mobile Originated SMS.<\/strong><\/p>\n\n\n\n

An MO SMS is a message that has been sent from a user\u2019s phone to a company or organisation.<\/p>\n\n\n\n

The SMS is sent to a software system or application rather than an actual individual mobile phone.<\/p>\n\n\n\n

\"What<\/figure>\n\n\n\n

MO SMS messages are sent either in reply to a text or they could be sent in response to having seen some marketing materials.<\/p>\n\n\n\n

These 2 examples are explained in a little more detail below.<\/p>\n\n\n\n

MO SMS  – Replying to text<\/strong><\/p>\n\n\n\n

This is the most common type of MO SMS.
Typically an organisation has sent a text to its customers asking them to respond by text.<\/p>\n\n\n\n

For example, they might be asking customers to confirm an appointment or respond to a survey.
MO texts might also be used when a person is opting out of receiving further texts.<\/p>\n\n\n\n

The number that the person replies to is a virtual mobile number<\/a><\/strong> that is provided by and hosted by the SMS provider.<\/p>\n\n\n\n

MO SMS  – Responding to marketing or advertising<\/strong><\/p>\n\n\n\n

MO texts are often used as a way in which people can opt in to receiving further information on a product or service.<\/p>\n\n\n\n

In this scenario, the user is invited to text a in a keyword to a 5 digit short code<\/a><\/strong>.<\/p>\n\n\n\n

They will then receive an automated response back which will tell them what will happen next.<\/p>\n\n\n\n

In the example below, a football club asks users to text a keyword to the short code 88440.<\/p>\n\n\n\n

\"example
Users text the keyword SWANS to 88440<\/figcaption><\/figure>\n\n\n\n

What is an MT SMS?<\/strong><\/h2>\n\n\n\n

MT SMS stands for Mobile Terminated SMS<\/strong>. <\/p>\n\n\n\n

MT messages are SMS text messages sent from an application or system to an end user\u2019s mobile phone.<\/p>\n\n\n\n

The word terminated in this context, simply means that the text was delivered (terminated) on a person\u2019s mobile phone.<\/p>\n\n\n\n

These are texts sent from business or organisations and can be sent for many reasons.<\/p>\n\n\n\n

MT SMS can either be transactional texts (which means they are non-promotional) or they can be SMS marketing<\/a><\/strong> type texts.<\/p>\n\n\n\n

The example below show a delivery notification MT SMS.<\/p>\n\n\n\n

\"Example<\/figure>\n\n\n\n

Uses for MT SMS<\/strong><\/h2>\n\n\n\n

MT SMS can be sent for a wide range of reasons<\/a><\/strong> including:<\/p>\n\n\n\n

1. <\/strong>SMS Delivery Notification
2.<\/strong> SMS for 2fa (2-Factor Authentication)<\/a>
3.<\/strong> SMS Appointment Reminders
4.<\/strong> SMS Order Confirmation
5.<\/strong> Promotion, Sales and Marketing
6.<\/strong> SMS Surveys and Polls
7.<\/strong> SMS Server Alerts
8.<\/strong> SMS Billing \/ Payment Alerts
9. <\/strong>Customer Support by SMS<\/p>\n\n\n\n

MT SMS are also known as transactional SMS<\/a> and A2P (application to person SMS).<\/a><\/p>\n\n\n\n

The image below shows the difference between an MO SMS and an MT SMS.<\/p>\n\n\n\n

\"Difference<\/figure>\n\n\n\n

Related articles<\/strong><\/p>\n\n\n\n

A guide to SMS sender ID<\/a> <\/strong>What is the sender ID of a text message and is it the same as the originator? <\/p>\n\n\n\n

A complete guide to bulk SMS<\/strong><\/a> Bulk SMS is more than just sending marketing texts. This 15 section guide covers all the important things you need to know.<\/p>\n\n\n\n

SMS versus email open rates. Which is higher?<\/a><\/strong> Is SMS still more responsive than email? Or have response rates rates to SMS dropped now that we receive so many texts?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

What is MO and MT SMS? The SMS world is not short of jargon.  Like many sectors it does its […]<\/p>\n","protected":false},"author":1,"featured_media":36,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t