{"id":5214,"date":"2023-12-06T09:18:57","date_gmt":"2023-12-06T09:18:57","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=5214"},"modified":"2024-12-06T09:24:35","modified_gmt":"2024-12-06T09:24:35","slug":"personalise-bulk-sms","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/personalise-bulk-sms\/","title":{"rendered":"Can You Personalise a Bulk SMS Message?"},"content":{"rendered":"\t\t
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Can You Personalise a Bulk SMS Message?<\/h1>\n\n

Yes<\/strong>, you can indeed personalise bulk SMS messages. It\u2019s reasonably straightforward and we’d encourage you to do it where possible!

Almost all bulk SMS providers<\/a><\/strong> allow you to personalise messages that you send to customers. This means that you can merge personal information to a text such as the recipient’s name, account details, order number etc.<\/p>\n\n

It\u2019s very effective and is very widely used.<\/p>\n

Let\u2019s explore how personalisation in bulk SMS works, why it\u2019s important, and how to do it effectively.<\/p>\n\n

\"\"<\/h2>\n

Increase response with bulk SMS personalisation<\/strong><\/h2>\n

Personalised messages have a significant, positive impact on customer engagement. Studies show that people respond better to messages tailored to their needs and preferences.<\/p>\n

Personalised SMS campaigns generate higher open and response rates compared to generic messages.<\/p>\n

Why? Because a personalised message makes the recipient feel valued, which builds trust and fosters a stronger connection with the brand.<\/p>\n

Quite apart from making the customer feel valued, it allows you to add crucial additional information to the text.<\/p>\n\n

How to Personalise Bulk SMS Messages<\/strong><\/h2>\n

All bulk SMS platforms offer tools that make personalisation easy. Here are some ways to implement it:
Dynamic Fields<\/strong>
Dynamic fields allow you to insert personalised details like the recipient\u2019s name, location, or account number into a bulk SMS. For example:
Generic: “Dear Customer, your order is on the way<\/strong><\/em>.”
Personalised: “Hi Sarah, your order #12345 is on its way to Bristol<\/strong><\/em>.”
By pulling information from a database or CRM system, these fields are populated automatically, ensuring personalisation at scale.<\/p>\n

Customer segmentation<\/strong>
Grouping your audience into segments based on demographics, purchase history, or behaviour helps you send targeted messages. For instance:
Loyal customers might receive: “Thanks Harry,\u00a0 for being with us for 3 years! Here\u2019s a special discount just for you.<\/strong><\/em>“
New customers could get: “Welcome to ABC living! Enjoy 10% off on your first purchase.<\/strong><\/em>“<\/p>\n

Customised Offers<\/strong>
Personalised SMS campaigns can promote products or services relevant to individual customers. If a customer recently browsed your winter collection, you could send: “Hi Amy, check out our latest winter deals\u2014just for you!<\/strong><\/em>“<\/p>\n

Timing<\/strong>
Sending messages based on time zones, purchase anniversaries, or upcoming events adds a personal touch. A message like “Happy Birthday, Emma! Enjoy 20% off today!<\/strong><\/em>” can make customers feel special.<\/p>\n

\"Instant<\/p>\n\n

Integrating SMS with CRM systems<\/strong><\/h2>\n

Bulk SMS platforms often integrate with CRM systems, e-commerce platforms, and marketing software to gather and utilise customer data. Features like automation and AI-driven insights further enhance the ability to personalise messages.
For instance:
APIs allow businesses to sync their databases with SMS platforms for seamless data transfer.<\/p>\n

AI tools<\/a><\/strong> analyse customer preferences and suggest personalised content or timing.<\/p>\n\n

Personalisation using standalone web SMS platforms<\/strong><\/h2>\n\n

Bulk SMS systems allow you to personalise your messages without the need to pull data directly from a CRM system.<\/p>\n\n

You can simply upload an excel sheet or csv file that contains additional data such as name, order number, etc.<\/p>\n\n

Then, using the wizard that all providers offer, it\u2019s simply a case of \u2018mapping\u2019 the data fields onto the template message that you want to send.<\/p>\n\n

It sounds a little more complicated than it is!<\/p>\n\n

The best way to see how this works is to set up a test account and experiment. Most providers offer a free test account and some free credits.<\/p>\n

Open an account<\/a><\/strong> with The SMS Works and we\u2019ll provide you with 50 free credits, if you\u2019re a UK company.<\/p>\n

\"Web<\/p>\n\n

Best Practices for Personalised Bulk SMS<\/strong><\/h2>\n

Keep it Short and Relevant
SMS has a 160-character limit<\/strong>,<\/a> so make every word count. Focus on delivering a concise and meaningful message.
Test Before Sending<\/strong>
Use A\/B testing to determine which personalised messages resonate most with your audience.
Maintain Privacy<\/strong>
Ensure compliance with data privacy regulations like GDPR or TCPA in the US<\/strong><\/a>. If you plan on sending marketing messages, always get consent<\/a><\/strong> before sending SMS messages and provide an opt-out option.
Avoid Overdoing It<\/strong>
While personalisation is effective, excessive or irrelevant messaging can annoy customers. Use it thoughtfully.<\/p>\n

\"How<\/p>\n

What technical skill or experience do I need to personalise bulk SMS messages<\/strong><\/h2>\n

Very few skills are needed to get to grips with message personalisation. Things have improved in the past few years!

There’s a little bit of ‘data wrangling’ needed to get the columns to match the correct data fields but it’s nothing too complex or longwinded.

You’ll be offered a message preview option which allows you to make sure the message is correct before sending.<\/p>\n\n

Conclusion<\/strong><\/h2>\n

Businesses that adopt personalisation in their bulk SMS campaigns often see a remarkable improvement in engagement metrics. From higher click-through rates on links to increased customer satisfaction and loyalty, the benefits are clear.<\/p>\n

Personalising bulk SMS messages can transform how your business communicates with its audience. By using dynamic fields, segmentation, and customer insights, you can deliver messages that resonate and really make a difference.<\/p>\n

Where consumers are bombarded with generic marketing, personalised SMS stands out as a meaningful way to connect. Start personalising your bulk messages today, and see the difference it makes in building customer relationships.<\/p>\n

We\u2019re here to help if you have any questions.<\/p>\n

Related posts<\/strong><\/h2>\n

List of UK based SMS providers<\/a><\/strong><\/p>\n

What is bulk SMS?<\/a><\/strong>

When should you use a Web SMS tool rather than an SMS API?<\/a><\/strong>


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Can You Personalise a Bulk SMS Message? Yes, you can indeed personalise bulk SMS messages. It\u2019s reasonably straightforward and we’d […]<\/p>\n","protected":false},"author":1,"featured_media":4712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=5214"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/5214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/4712"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=5214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=5214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=5214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}