{"id":4492,"date":"2023-12-13T10:41:47","date_gmt":"2023-12-13T10:41:47","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=4492"},"modified":"2024-05-16T09:58:52","modified_gmt":"2024-05-16T09:58:52","slug":"sms-cost-saving-tools","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/sms-cost-saving-tools\/","title":{"rendered":"Don&#8217;t pour away your SMS credits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4492\" class=\"elementor elementor-4492\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b4d3aa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b4d3aa7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32146e71\" data-id=\"32146e71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-587283ff elementor-widget elementor-widget-text-editor\" data-id=\"587283ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1><strong>Don&#8217;t pour away your SMS credits<\/strong><\/h1>\n<h2><strong>Use these cost saving tools from The SMS Works<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">On average, <strong>18.5% of business SMS credits are wasted<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s a shocking statistic.<\/p>\n\n<p class=\"wp-block-paragraph\">In fact, the SMS industry largely encourages waste. It\u2019s so common that people have simply become used to it.<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how the wastage happens.<\/p>\n\n<h2><strong>Wastage in the SMS industry<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 21px;\">9.8%<\/span> of texts are undelivered<br \/><\/strong>Almost all SMS companies charge for failed texts when they haven\u2019t been charged themselves. We refund undelivered SMS.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 21px;\">5.7%<\/span> of messages are just a little bit too long<\/strong><br \/>For messages that are just longer than 160 characters you&#8217;ll be charged for 2 SMS. Our AI can help you to avoid this.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 21px;\">2.0%<\/span> of messages include Unicode characters<\/strong><br \/>Including Unicode in your texts reduces the number of characters in a text to just 70.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 21px;\">1.0%<\/span> of messages are sent containing emojis<br \/><\/strong>Sending messages with emojis reduces the number of characters to 70 per text.<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019re here to help you stamp out wastage and reduce your SMS costs.<\/p>\n\n<h2><strong>4 free SMS cost saving tools<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-4902\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2024\/03\/4-cost-saving-tools-300x185.webp\" alt=\"SMS cost savings tools\" width=\"534\" height=\"329\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2024\/03\/4-cost-saving-tools-300x185.webp 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2024\/03\/4-cost-saving-tools-768x473.webp 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2024\/03\/4-cost-saving-tools.webp 800w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s a little counter-intuitive, but we\u2019re interested in helping you reduce your SMS costs.\u00a0<\/p>\n<p>Helping our customers eliminate wastage demonstrates that we want to help you get the most out of SMS, not maximize your spend.<\/p>\n\n<h2><strong>Pay only for delivered texts<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"alignnone  wp-image-4167\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/10\/Mobile-phone-300x262.jpg\" alt=\"Mobile phone\" width=\"224\" height=\"195\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Mobile-phone-300x262.jpg 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Mobile-phone.jpg 547w\" sizes=\"(max-width: 224px) 100vw, 224px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">This is switched on for all customers by default.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">We only charge for delivered texts, all undelivered texts sent to UK mobiles are refunded. It\u2019s a fairer and more open way of working.<\/p>\n\n<p class=\"wp-block-paragraph\">The average undelivered rate across all our customers is 9.8%, so there could be some significant savings to be had by switching to The SMS Works.<\/p>\n\n<h2><strong>Message AI optimiser<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" class=\"alignnone  wp-image-4436\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/12\/The-SMS-Works-and-ChatGPT-300x92.png\" alt=\"The SMS Works and ChatGPT\" width=\"355\" height=\"109\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/12\/The-SMS-Works-and-ChatGPT-300x92.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/12\/The-SMS-Works-and-ChatGPT-1024x315.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/12\/The-SMS-Works-and-ChatGPT-768x236.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/12\/The-SMS-Works-and-ChatGPT.png 1302w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">5.7% of business SMS messages sent are just longer than 160 characters. So a message that has 164 characters will use 2 credits not 1.<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s wasteful.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/thesmsworks.co.uk\/AI-SMS-Message-Optimiser\">The AI message optimiser<\/a><\/strong> will target messages that are just longer than a credit and use AI (ChatGPT) to reduce the message length to save credits and reduce costs.<\/p>\n\n<p class=\"wp-block-paragraph\">Any important information like names, dates, times, codes, URLs etc, will be left unchanged and the tone of voice used in the original will be retained.<\/p>\n\n<p class=\"wp-block-paragraph\">There are 2 message lengths that can be shortened using the AI optimiser.<\/p>\n\n<p class=\"wp-block-paragraph\" style=\"padding-left: 40px;\"><strong>161 \u2013 180 characters<\/strong><br \/><strong>307 \u2013 326 characters<\/strong><\/p>\n\n<h2><strong>Unicode replacement<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2687\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/01\/unicode-logo-250x300.png\" alt=\"Unicode logo\" width=\"202\" height=\"242\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Unicode characters usually end up in text messages by mistake. People often copy and paste them from word processors like Word and Google Docs.<\/p>\n\n<p class=\"wp-block-paragraph\">Including Unicode characters in your texts reduces the number of available characters to just 70, so each message could use many more credits than you intended.<\/p>\n\n<p class=\"wp-block-paragraph\">The usual culprits are the apostrophe and comma punctuation marks. The Unicode versions are just slightly different from the standard ones.<\/p>\n\n<p class=\"wp-block-paragraph\">By enabling <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/unicode-character-replacement\/\">Unicode replacement<\/a><\/strong> in your account, we\u2019ll replace the most common Unicode characters with their standard equivalent.<\/p>\n\n<p class=\"wp-block-paragraph\">It&#8217;s a quick way of reducing your SMS costs.<\/p>\n\n<h2><strong>Emoji Removal<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2711\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/01\/cool-emoji-295x300.jpg\" alt=\"Emoji removal tool\" width=\"241\" height=\"245\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Cute and friendly they may be, but using emojis in your text messages will reduce the number of characters available from 160 characters to just 70.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">This means your texts could be using 3 credits instead of 1.<\/p>\n\n<p class=\"wp-block-paragraph\">By switching on the <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/emoji-removal\/\">emoji removal tool<\/a><\/strong> in your account, all emojis will be stripped and your precious credits will be saved.<\/p>\n\n<h2><strong>How do I switch on these tools?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The first thing to mention is that access to all our cost saving tools is free for everyone.<\/p>\n\n<p class=\"wp-block-paragraph\">Enabling them is simply a case of toggling them on in your account. Our automated systems will take it from there.<\/p>\n\n<h2><strong>Have you tested us yet?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">We\u2019re genuinely different from other SMS providers.<br \/>As Phil, our Technical Director put it,<br \/><br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4221\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/11\/phil-Warner.png\" alt=\"Phil Warner\" width=\"148\" height=\"148\" \/><\/p>\n\n<blockquote>\n<p class=\"wp-block-paragraph\"><strong><span style=\"font-size: 17.6px;\">\u2018The SMS industry has been overcharging for decades. We want to help you control costs as you grow.\u2019<\/span><\/strong><\/p>\n<p><span style=\"font-size: 16px;\">and then more colourfully,<\/span><\/p>\n<p><strong style=\"font-size: 17.6px;\">\u2018We\u2019re not doing the same sh*t.\u2019<\/strong><\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">So we\u2019d love you to test us.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/thesmsworks.co.uk\/auth\/signup\">Open up an account<\/a><\/strong> and we\u2019ll add 50 free credits for testing. We\u2019re really sharp on support too, so if you have any questions, we\u2019ll be here to help.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t pour away your SMS credits Use these cost saving tools from The SMS Works On average, 18.5% of business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Don\u2019t pour away your SMS credits Use these cost saving tools from The SMS Works On average, 18.5% of business SMS credits are wasted. 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