{"id":4334,"date":"2023-11-27T15:37:57","date_gmt":"2023-11-27T15:37:57","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=4334"},"modified":"2023-11-30T14:50:37","modified_gmt":"2023-11-30T14:50:37","slug":"apple-adopts-rcs-messaging","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/apple-adopts-rcs-messaging\/","title":{"rendered":"Apple adopts RCS messaging"},"content":{"rendered":"\n

<\/p>\n\n\n\n

Apple adopts RCS messaging<\/h1>\n

Well we weren\u2019t expecting that.<\/p><\/p>\n\n\n\n

In a surprise move, Apple has agreed to support the rich messaging service, RCS messaging<\/a><\/strong>.

After years, well about 15 years, of refusing to play ball with RCS, Apple have announced that they will in fact support it from 2024.<\/p>\n

\"Roy<\/p>\n

\n

\u201cLater next year, we will be adding support for RCS Universal Profile, the standard as currently published by the GSM Association<\/strong>,\u201d said Apple spokesperson Jacqueline Roy.<\/p>\n

\u201cWe believe RCS Universal Profile will offer a better interoperability experience when compared to SMS or MMS. This will work alongside iMessage, which will continue to be the best and most secure messaging experience for Apple users.\u201d<\/strong><\/p>\n<\/blockquote>\n

The main benefit of this move is that now RCS messaging will work between iPhones and Android phones.<\/p>\n

RCS messaging will work alongside Apple’s iMessage and will only be used when an IOS and Android phones communicate with each other.<\/p>\n

\"Vigin-RCS-Message\"<\/p>\n

 <\/p>\n

RCS messaging improves hugely on SMS, in that it allows,<\/p>\n

Read receipts
Typing indicators
High-res images
Videos
Photos<\/p>\n

It appears as though the change of heart from Apple has come about because of pressure from the European Union\u2019s Digital Markets Act (DMA)<\/a><\/strong>. This requires that companies make their services interoperable with other providers.<\/p>\n

Where does this leave RMB or RCS for business?<\/strong><\/h2>\n

This change from Apple doesn\u2019t really progress the case for businesses adopting RCS messaging in a business context.<\/p>\n

We still don\u2019t quite know whether RCS messages that are sent from a business will work on IOS phones. We\u2019d like to assume they will but at the moment, that\u2019s unclear.<\/p>\n

If businesses will be able to send RCS messages to iPhones, this might be the biggest boost for RCS, since it was launched in 2008.<\/p>\n

We should hear more in the coming months.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple adopts RCS messaging Well we weren\u2019t expecting that. In a surprise move, Apple has agreed to support the rich […]<\/p>\n","protected":false},"author":1,"featured_media":4353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t