{"id":3514,"date":"2023-06-05T09:33:57","date_gmt":"2023-06-05T09:33:57","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=3514"},"modified":"2024-03-27T15:36:29","modified_gmt":"2024-03-27T15:36:29","slug":"sms-insights","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/sms-insights\/","title":{"rendered":"SMS Insights &#8211; Visualise, track and share you SMS data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3514\" class=\"elementor elementor-3514\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ce0a5eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ce0a5eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52711a87\" data-id=\"52711a87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61154db0 elementor-widget elementor-widget-text-editor\" data-id=\"61154db0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h1>SMS Insights &#8211; Track, visualise and share your SMS data<\/h1>\n<p><strong>SMS Insights<\/strong> is the complete SMS analytics tool from The SMS Works.<\/p>\n<p><\/p>\n<p><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"SMS Insights (1)\" src=\"https:\/\/player.vimeo.com\/video\/846617725?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-ready=\"true\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p><\/p>\n<p>It allows you to visualise key metrics to help you understand trends and patterns in your SMS activity.<\/p>\n<p><\/p>\n<p>A series of automated charts and tables provides actionable insights into your SMS campaigns. You can instantly track, measure and share the data.<\/p>\n<p><\/p>\n<p>For several SMS insight charts, you can select the time frame you want to display, (monthly, weekly or for the last 12 months). You can also download the charts and the full data set used.<\/p>\n<p><\/p>\n<p>Charts can be hidden, so that only the most relevant and useful charts are displayed. Each account user can save their own preferences.<\/p>\n<p><\/p>\n<p>Hovering over the chart detail, displays the data behind the element you\u2019re investigating.<\/p>\n<p><\/p>\n<p>SMS Insights is free to all customers and can be accessed by logging in to your SMS Works account and going to SMS Insights. They are part of a larger <a href=\"https:\/\/thesmsworks.co.uk\/blog\/sms-data-integration\/\">collection of data analysis and integration tools<\/a> that we offer to provide you with insights into your SMS usage, in the context that suits you.<\/p>\n<p><\/p>\n<p>Here&#8217;s a brief overview of all the charts available.<\/p>\n<h2><strong>SMS credits used this month by day<\/strong><\/h2>\n<p>This chart provides an overview of text credits used this month, split by day. The chart also shows the number of undelivered messages.<\/p>\n<p>The precise number of delivered or undelivered messages can be seen by hovering over the relevant day.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3516\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/SMS-Credits-used-300x186.png\" alt=\"SMS Credits used\" width=\"587\" height=\"364\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-Credits-used-300x186.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-Credits-used-1024x635.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-Credits-used-768x476.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-Credits-used.png 1392w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/p>\n<h2><strong>SMS credits used by sender ID heat map<\/strong><\/h2>\n<p>This heat chart shows the number of credits used by the sender ID. It helps you identify trends and hot or cold spots in your SMS activity.<\/p>\n<p>&nbsp;<img decoding=\"async\" class=\"alignnone wp-image-3524\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/SMS-credits-by-sender-ID-B-1-300x151.png\" alt=\"\" width=\"596\" height=\"300\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-credits-by-sender-ID-B-1-300x151.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-credits-by-sender-ID-B-1-1024x516.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-credits-by-sender-ID-B-1-768x387.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-credits-by-sender-ID-B-1.png 1231w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<h2><strong>SMS messages by sender ID<\/strong><\/h2>\n<p>This chart displays the number of messages sent by <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/sms-sender-id\/\">sender ID<\/a><\/strong>.<br><strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/maximum-length-sms-text-message\/\">Longer messages<\/a><\/strong> use more than one credit to send, so it\u2019s useful to be able to see the number of messages that have been sent in addition to credits used.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3531\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Number-of-message-by-sender-ID-B-300x155.png\" alt=\"Number of message by sender ID\" width=\"604\" height=\"312\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-message-by-sender-ID-B-300x155.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-message-by-sender-ID-B-1024x528.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-message-by-sender-ID-B-768x396.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-message-by-sender-ID-B.png 1221w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/p>\n<h2><strong>Undelivered messages by destination<\/strong><\/h2>\n<p>This table shows the top mobile numbers where delivery failed.<br>In the example below, the customer had 11 failed attempts to send to 4 numbers in the current month.<\/p>\n<p>This helps you quickly identify incorrect or inactive mobile numbers so that you can contact the customer for correction.<\/p>\n<p>You can also download all the data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3538\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Undelivered-messages-by-destination-B-300x190.png\" alt=\"Undelivered SMS messages by destination \" width=\"625\" height=\"396\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Undelivered-messages-by-destination-B-300x190.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Undelivered-messages-by-destination-B-768x486.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Undelivered-messages-by-destination-B.png 987w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<h2><strong>SMS delivery rate and credits used<\/strong><\/h2>\n<p>Displays the delivery rate for all your messages in the past 12 months.<br>The SMS Works does not charge for undelivered messages sent to UK mobiles, so the number of undelivered credits that you have saved this month is also displayed.<\/p>\n<p>To calculate the cost saving, multiply the credits saved by the <strong><a href=\"https:\/\/thesmsworks.co.uk\/pricing\">cost per text<\/a><\/strong>.<br>The customer below pays 3.4 pence per credit, so their cost saving so far this month is <strong>\u00a3229.16<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3542\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/SMS-delivery-rate-and-SMS-credits-saved-300x134.png\" alt=\"SMS delivery rate and SMS credits saved\" width=\"573\" height=\"256\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-delivery-rate-and-SMS-credits-saved-300x134.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-delivery-rate-and-SMS-credits-saved-1024x456.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-delivery-rate-and-SMS-credits-saved-768x342.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/SMS-delivery-rate-and-SMS-credits-saved.png 1271w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<h2><strong>Number of credits used per message<\/strong><\/h2>\n<p><strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/concatenated-sms\/\">Messages over 160 characters<\/a><\/strong> use more than one text credit to send. This chart shows you how many of your messages used more than one text credit.<\/p>\n<p>The chart may highlight an opportunity to reduce the length of some of your message by being more concise in the message content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3543\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Number-of-credits-used-to-send-a-text.-300x155.png\" alt=\"Number of credits used to send a text.\" width=\"594\" height=\"307\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-credits-used-to-send-a-text.-300x155.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-credits-used-to-send-a-text.-1024x529.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-credits-used-to-send-a-text.-768x397.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Number-of-credits-used-to-send-a-text..png 1242w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<h2><strong>Unicode Messages by Sender ID<\/strong><\/h2>\n<p>Sending messages using <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/unicode-sms\/\">unicode characters<\/a><\/strong> uses more text credits as the number of characters is reduced from 160 to just 70.<\/p>\n<p>Unicode characters are usually included by mistake, often copied and pasted from Word or Google Docs.<\/p>\n<p>This chart shows, at a glance, the number and sender IDs where messages containing unicode characters were sent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3547\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Unicode-messages-sent-by-sender-iD-B-300x151.png\" alt=\"Unicode messages sent by sender iD\" width=\"550\" height=\"277\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Unicode-messages-sent-by-sender-iD-B-300x151.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Unicode-messages-sent-by-sender-iD-B-1024x517.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Unicode-messages-sent-by-sender-iD-B-768x388.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Unicode-messages-sent-by-sender-iD-B.png 1246w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><strong>Messages by Character Length<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3928\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/08\/number-of-characters-use-to-send-text-300x169.jpg\" alt=\"number of characters use to send text\" width=\"593\" height=\"334\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/number-of-characters-use-to-send-text-300x169.jpg 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/number-of-characters-use-to-send-text-768x432.jpg 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/number-of-characters-use-to-send-text.jpg 960w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p>This chart shows the volume of messages by character length, allowing you to focus on messages which might be costing you more credits than necessary.<\/p>\n<p>The green segments highlight messages which were just a little bit longer than the nearest message length boundary.<\/p>\n<p>You can click on any segment on the chart to view a selection of the messages in that range in the table below, and then export those for further analysis.<\/p>\n<p>With some minor tweaks these messages can be reduced to under 160 characters, using just 1 credit instead of 2.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3930\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/08\/Reduce-the-number-of-SMS-characters-to-save-costs-300x169.jpg\" alt=\"Reduce the number of SMS characters to save costs\" width=\"554\" height=\"312\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/Reduce-the-number-of-SMS-characters-to-save-costs-300x169.jpg 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/Reduce-the-number-of-SMS-characters-to-save-costs-768x432.jpg 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/Reduce-the-number-of-SMS-characters-to-save-costs.jpg 960w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/p>\n<h2><strong>Incoming SMS by reply number<\/strong><\/h2>\n<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3551\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Incoming-SMS-by-reply-number-b-300x157.png\" alt=\"Incoming SMS by reply number\" width=\"589\" height=\"308\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-SMS-by-reply-number-b-300x157.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-SMS-by-reply-number-b-1024x537.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-SMS-by-reply-number-b-768x403.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-SMS-by-reply-number-b.png 1280w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/p>\n<h2><strong>Incoming and outgoing messages by week<\/strong><\/h2>\n<p>This chart gives you an overview of the incoming and outgoing SMS volume by week.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3555\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/Incoming-and-outgoing-SMS-messages-by-week-300x150.png\" alt=\"Incoming and outgoing SMS messages by week\" width=\"592\" height=\"296\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-and-outgoing-SMS-messages-by-week-300x150.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-and-outgoing-SMS-messages-by-week-1024x511.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-and-outgoing-SMS-messages-by-week-768x383.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/Incoming-and-outgoing-SMS-messages-by-week.png 1240w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><\/p>\n<h2><strong>International SMS map<\/strong><\/h2>\n<p>If your account is enabled to <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/international-sms\/\">send international SMS<\/a><\/strong>, you can view your monthly SMS traffic in a heat map.<br><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3559\" src=\"https:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/06\/International-300x155.png\" alt=\"International- SMS map\" width=\"623\" height=\"322\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/International-300x155.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/International-1024x529.png 1024w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/International-768x397.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/International.png 1245w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SMS Insights &#8211; Track, visualise and share your SMS data SMS Insights is the complete SMS analytics tool from The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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