{"id":3357,"date":"2022-07-19T09:24:15","date_gmt":"2022-07-19T09:24:15","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=3357"},"modified":"2023-06-06T08:50:55","modified_gmt":"2023-06-06T08:50:55","slug":"alternative-clickatell","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/alternative-clickatell\/","title":{"rendered":"Alternative SMS provider to Clickatell"},"content":{"rendered":"\t\t
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Alternative SMS API to Clickatell<\/strong><\/h1>\n\n

\u00a0<\/p>\n

Clickatell<\/a><\/strong>\u00a0 was one of the first SMS API providers.<\/p>\n

As far back as the late 90s they were one of the only SMS suppliers that catered to enterprise customers who needed global connectivity at scale.

They grew very quickly and became one of the market leaders. Since those early days, the market has become ferociously competitive and their market share has inevitably dwindled.

Based in South Africa, they now face very stiff competition from some massive corporations, mainly based in the US and Western Europe.<\/p>\n\n

These days they\u2019ve\u00a0 shifted from just being an SMS API provider to an SMS chat and chat commerce expert.<\/p>\n\n

In their own words..<\/p>\n

\n

\u201cClickatell\u2019s Chat Commerce Platform as a Service allows brands to deliver engaging, contextually-relevant messages, customer support and rich payments in messaging channels, at scale.\u201d<\/strong><\/em><\/p>\n<\/blockquote>\n

How does Clickatell score on Trustpilot?<\/b>
<\/span><\/h2>\n

\"Clickatell<\/p>\n

Clickatell\u2019s Trustpilot score is just 2.7\/ 5.0<\/strong>. They are rated as poor.<\/p>\n

Looking at the reviews in a little detail, I don\u2019t think this low score is a true reflection of their performance of their product and support.<\/p>\n

Many of the 1 star reviews date back several years and Clickatell’s responses seem genuine. Where there\u2019s been an issue they do appear to be trying to resolve it.<\/p>\n

Some customers have written bad reviews because they were using the Clickatell platform in ways that are not permitted and then lashed out when their account was blocked. It’s quite a common response and something Twilio have also been victims of.<\/p>\n

Like many large corporations, they do suffer slightly from unresponsive or slow support but that doesn\u2019t appear to be the core reason for the poor review score.<\/p>\n

What is Clickatell\u2019s SMS pricing?<\/strong><\/h2>\n

Clickatell offers 2 levels of SMS service<\/a><\/strong>, \u2018standard<\/strong>\u2019 or \u2018priority<\/strong>\u2019. Standard is \u2018intended for non-critical messages that aren\u2019t time-sensitive such as promotions, brand announcements, or CRM messages<\/em>\u2019.<\/p>\n

This is essentially code for letting you know that the standard option uses grey routes<\/a><\/strong> and could be unreliable.<\/p>\n

The priority option is what most providers have as their only option, i.e tier one connections<\/a><\/strong> to mobile networks.<\/p>\n

1000 texts to UK mobiles on the standard route cost 3.5 pence per text<\/strong>.
1000 texts to UK mobile on the priority route costs the same at 3.5 pence per text.<\/strong> (Why would you choose the standard route?)<\/p>\n

They do mention in their terms and conditions that these prices are only estimates, so the actual cost could be higher.<\/p>\n

From their Ts&Cs,<\/p>\n

\n

1.6 You will be able to view a pricing estimate on our website, but please be aware that due to the constant fluctuation in price, the actual price you pay may be different by the time you send your message or get charged for a service.<\/strong><\/p>\n<\/blockquote>\n

You will also be charged a fee of $5 for choosing to use your own sender ID. This isn\u2019t something that you\u2019d be expected to pay for.<\/p>\n

You are also charged for a campaign activation fee of $20, also something that you shouldn\u2019t really have to pay for.<\/p>\n

I also spotted a one time \u2018application fee\u2019 of $130 if you wanted 2-way messaging.<\/p>\n

Unclear SMS pricing from Clickatell<\/strong><\/h2>\n

Overall, Clickatell’s pricing is somewhat opaque and confusing. There appear to be many separate charges for different elements and after about 20 minutes on their site, I still hadn\u2019t quite got my head round it.<\/p>\n

Unclear and slightly hard to understand pricing is probably the main reason you\u2019d want to look for an alternative SMS gateway.<\/p>\n

Alternatives to Clickatell.<\/strong><\/h2>\n

If you\u2019re looking for an alternative to Clickatell there\u2019s plenty of choice. Your decision should be based on your objectives and the level of support that you might need.<\/p>\n

If your SMS activities are mainly going to be based in your own country, then you’re better off selecting an SMS API provider that\u2019s based where you are.<\/p>\n

They will understand the rules and regulations in your country far more comprehensively than a company based in a different country.<\/p>\n

Choose a smaller SMS supplier if you think you\u2019ll need more in depth support. Large corporations tend to have slower and less attentive support and they\u2019re often set up to service enterprise sized customers.<\/p>\n

They tend to operate slower support ticket systems rather than just giving you an account manager who you can deal with directly.<\/p>\n

Some of the larger suppliers are listed in an article about alternatives to Twilio<\/strong><\/a>, one of Clickatell\u2019s main competitors.<\/p>\n

If you\u2019re based in the UK and send mainly to UK companies, here are a few good reasons to explore The SMS Works<\/a> <\/strong>as a potential SMS API provider.<\/p>\n

5 Reasons to use The SMS Works as an alternative to Clickatell<\/strong><\/h2>\n

1. Lower cost per text<\/strong> without additional and confusing extra charges.
2.<\/strong> All undelivered messages to UK mobile are refunded, so there\u2019s no wastage.
3.<\/strong> Rapid and really thoughtful support. We\u2019re based here in sunny Bristol.
4.<\/strong> Comprehensive set of SMS tools.
5. <\/strong>Detailed SMS analytics tool<\/a><\/strong> – SMS Insights<\/p>\n

We\u2019re here to answer any questions you might have. If you\u2019d like to explore us a little further, help yourself to a free test account<\/a><\/strong>. We\u2019ll add some free credits for testing and also a reply number if you want to test incoming SMS,<\/p>\n

Anything else just drop us an email, we\u2019ll get back surprisingly quickly.
info@thesmsworks.co.uk<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Alternative SMS API to Clickatell \u00a0 Clickatell\u00a0 was one of the first SMS API providers. As far back as the […]<\/p>\n","protected":false},"author":1,"featured_media":3377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=3357"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/3357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/3377"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=3357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=3357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=3357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}