{"id":2708,"date":"2023-01-18T15:03:03","date_gmt":"2023-01-18T15:03:03","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=2708"},"modified":"2023-12-15T10:44:50","modified_gmt":"2023-12-15T10:44:50","slug":"emoji-removal","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/emoji-removal\/","title":{"rendered":"Emoji Removal Tool"},"content":{"rendered":"\t\t
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Reduce your SMS spend by removing emojis<\/h1>\n

Sending emojis to your customers is almost always a bad idea.<\/p>\n\n

Whether or not your customers find them irritating or unprofessional, there\u2019s an even stronger argument for not using them in your text campaigns.

Sending emojis<\/a><\/strong> costs more than sending them using plain text. A lot more.

If you use an emoji, the maximum number of characters available reduces from 160 to just 70.\u00a0<\/strong><\/p>\n\n

That\u2019s because emojis are not part of the GSM character set<\/a> <\/strong>and are sent as unicode<\/a><\/strong>. Unicode texts contain just 70 characters per message.<\/p>\n\n

So a text containing 150 characters and an emoji will use 3 text credits rather than 1. That could have a huge impact on the overall cost of a campaign.<\/p>\n\n

We developed the emoji removal tool to solve this problem of unintended overspend<\/strong><\/h2>\n\n

If you enable the filter, we\u2019ll strip all the emojis from your messages before they are sent.<\/p>\n

You’ll probably want to make sure that the emoji doesn’t convey any specific meaning before removing them. The texts need to make sense without the emojis.<\/p>\n

How to easily tell if you are sending unicode or emojis<\/strong><\/h2>\n

SMS insights, our complete SMS analytics tool<\/a><\/strong>, will show you, at a glance if you are sending unicode characters or emojis.
\"Unicode<\/p>\n

To access SMS Insights simply log into your account and go to SMS Insights.<\/p>\n\n

How to enable the emoji stripping tool?<\/strong><\/h2>\n

Log into your account and go to SMS Credits<\/strong> on the left, then select the Cost Saving tab<\/strong>.<\/p>\n

\"enabling<\/p>\n\n

Then scroll to Emoji Removal<\/strong> and switch on Enable Emoji Filtering<\/strong>.<\/p>\n\n

What are the potential savings of emoji removal?<\/strong><\/h2>\n\n

If you sent a 160 character text that contained an emoji, you would use 3 text credits per message. The cost to send to 1000 recipients would be \u00a397.50 + VAT (Text cost per credit is 3.25 pence + VAT)<\/p>\n\n

If you had enabled the emoji stripping tool, only 1 text credit per message would have been used and the cost would have been just \u00a332.50 + VAT, a saving of \u00a365.00 + VAT<\/strong><\/p>\n\n

Any questions?<\/strong><\/h2>\n\n

We hope you find the emoji removal tool useful for keeping a lid on your SMS costs. We\u2019re here to help if you have any questions or want to discuss any element of your SMS activity.<\/p>\n\n

support@thesmsworks.co.uk<\/a><\/p>\n\n

Henry.<\/p>\n

Related articles<\/strong><\/p>\n

Another cost saving tool we’ve developed – Unicode character replacement<\/strong><\/a><\/p>\n

Explore All our SMS feature and tools<\/a><\/strong> on one short page<\/p>\n

What’s the maximum length of a text?<\/a><\/strong> Is there a limit?<\/p>\n

AI SMS message optimiser <\/a><\/strong>Save credits, use chatGPT to optimse your texts<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Reduce your SMS spend by removing emojis Sending emojis to your customers is almost always a bad idea. Whether or […]<\/p>\n","protected":false},"author":1,"featured_media":2711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2708"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/2711"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}