{"id":2647,"date":"2023-01-18T09:44:55","date_gmt":"2023-01-18T09:44:55","guid":{"rendered":"https:\/\/thesmsworks.co.uk\/blog\/?p=2647"},"modified":"2023-12-15T10:47:26","modified_gmt":"2023-12-15T10:47:26","slug":"unicode-character-replacement","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/unicode-character-replacement\/","title":{"rendered":"Unicode Character Replacement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2647\" class=\"elementor elementor-2647\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31558506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31558506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f11af49\" data-id=\"4f11af49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6befdb20 elementor-widget elementor-widget-text-editor\" data-id=\"6befdb20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1><strong>Unicode Character Replacement<\/strong><\/h1>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/unicode-sms\/\">Unicode is a set of characters<\/a> <\/strong>that includes all the characters needed to allow you to send texts in any language. It also includes a wide range of symbols.<\/p>\n\n<p class=\"wp-block-paragraph\">But using unicode characters reduces the number of available characters in a single SMS message from 160 to just 70.<\/p>\n\n<p class=\"wp-block-paragraph\">So if a text inadvertently contains a unicode character you will end up <strong>using more text credits than you intended<\/strong>. This is fine if there\u2019s only a few but can be a costly mistake if you are sending many thousands.<\/p>\n<p>The comma and apostrophe are the most common culprits as there is almost no visible difference between the standard\u00a0 and Unicode versions.<\/p>\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-161\" src=\"http:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/comma-in-unicode-1-300x169.png\" alt=\"comma and apostrophe in unicode\" width=\"553\" height=\"311\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/comma-in-unicode-1-300x169.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/comma-in-unicode-1-768x432.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/comma-in-unicode-1.png 960w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a selection of other unicode characters to watch out for.<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-164\" src=\"http:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/unicode-characters-300x180.png\" alt=\"A selection of unicode characters\" width=\"494\" height=\"296\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/unicode-characters-300x180.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/unicode-characters.png 570w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n\n<h2><strong>We\u2019ve developed a Unicode replacement tool that solves this problem<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">If you activate the unicode replace filter, we&#8217;ll replace the characters defined in the table below before your message is sent.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">The table covers all of the most common unicode characters that are used by mistake.<\/p>\n<p>Be aware that any other unicode characters will not be changed, so your SMS may still be sent with a 70 character limit per message.<\/p>\n<table class=\"mt-8 min-w-full divide-y divide-gray-300\">\n<thead>\n<tr>\n<th class=\"py-3.5 pl-4 pr-3 text-left text-sm font-semibold text-gray-900 sm:pl-6 md:pl-0\" scope=\"col\">Name<\/th>\n<th class=\"py-3.5 px-3 text-left text-sm font-semibold text-gray-900\" scope=\"col\">Unicode Character<\/th>\n<th class=\"py-3.5 px-3 text-left text-sm font-semibold text-gray-900\" scope=\"col\">Replacement<\/th>\n<th class=\"py-3.5 px-3 text-left text-sm font-semibold text-gray-900\" scope=\"col\">Description<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"divide-y divide-gray-200\">\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">En Dash<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u2013<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8211;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">En dash should be a hyphen<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Em Dash<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u2014<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8211;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Em dash should be a hyphen<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Horizontal Bar<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u2015<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8211;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Horizontal bar should be a hyphen<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Start Single Quote<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u2018<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8216;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Start single quote should be straight single quote<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">End Single Quote<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u2019<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8216;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Start single quote should be straight single quote<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Modifier Letter Apostrophe<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u02bc<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8216;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Modifier letter apostrophe should be straight single quote<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Start Double Quotes<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u201c<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8220;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Start double quotes should be straight double quotes<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">End Double Quotes<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u201d<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8220;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">End double quotes should be straight double quotes<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">Low Double Quotes<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u201e<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8220;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">Low double quotes should be straight double quotes<\/td>\n<\/tr>\n<tr>\n<td class=\"whitespace-nowrap py-4 pl-4 pr-3 text-sm font-medium text-gray-900 sm:pl-6 md:pl-0\">High Double Quotes<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">\u201f<\/td>\n<td class=\"text-center whitespace-nowrap py-4 px-3 text-sm text-gray-500\">&#8220;<\/td>\n<td class=\"whitespace-nowrap py-4 px-3 text-sm text-gray-500\">High double quotes should be straight double quotes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">You can also use our unicode detector tool to <strong><a href=\"https:\/\/thesmsworks.co.uk\/unicode-detector\">identify unusual characters<\/a><\/strong> before submitting.<\/span><\/p>\n<h2><strong>How to activate the unicode replacement tool<\/strong><\/h2>\n<p>Log into your account and go to <strong>SMS Credits<\/strong> on the left, then select the <strong>Cost Saving<\/strong> tab.<br \/><br \/><img decoding=\"async\" class=\"alignnone  wp-image-2680\" src=\"http:\/\/thesmsworks.co.uk\/blog\/wp-content\/uploads\/2023\/01\/enabling-the-unicode-replacement-tool-300x78.png\" alt=\"Enable unicode replacement\" width=\"535\" height=\"139\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/enabling-the-unicode-replacement-tool-300x78.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/enabling-the-unicode-replacement-tool-768x201.png 768w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/enabling-the-unicode-replacement-tool.png 1009w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p>Scroll down and switch on Enable Unicode Replacement.<\/p>\n<h2><strong>How much could I save using the unicode replacement tool?<\/strong><\/h2>\n<p><strong>Example<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you sent a text message to 1000 people that was 150 characters long and it contained a single unicode comma, then you would use 3 credits for each message, rather than 1.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Sending 1000 texts at our standard SMS rate of 3.25 pence with the unicode comma would cost <strong>\u00a397.50 + VAT<\/strong>.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Strip the rogue unicode comma and you would spend just <strong>\u00a332.50 + VAT.<\/strong><\/span><\/p>\n<p>We hope you find this a useful tool to help reduce your SMS costs and eliminate wastage.<\/p>\n<p>If you&#8217;re not sure if you&#8217;re already sending unicode characters by mistake, our <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/sms-insights\/\">SMS Insights<\/a><\/strong> tools will tell you.\u00a0<br \/><br \/>Login to your account and go to SMS Insights, then click on the cost saving tab.<br \/><br \/>If you have any questions, we&#8217;re here to help.<br \/>support@thesmsworks.co.uk<br \/><br \/>Thanks,\u00a0<br \/>Henry<\/p>\n<p><strong>Related articles<br \/><a href=\"https:\/\/thesmsworks.co.uk\/blog\/emoji-removal\/\">Emoji removal tool<\/a> &#8211; <\/strong>Reduce your SMS costs by automatically removing emojis<\/p>\n<p><a href=\"https:\/\/thesmsworks.co.uk\/blog\/integrating-sms-workflows\/\"><strong>Integrate SMS into your workflows<\/strong><\/a> &#8211; increase customer engagement and improve service<\/p>\n<p>Find out how to avoid being a victim of <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/sms-pumping\/\">SMS pumping fraud<\/a><br \/><\/strong><\/p>\n<p><strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/sms-trashing\/\">SMS trashing<\/a><\/strong> &#8211; What is it and how to avoid being a victim.<\/p>\n<p>Messages that are just a bit long use 2 credits instead of 1. Find out how our <strong><a href=\"https:\/\/thesmsworks.co.uk\/blog\/ai-sms-message-optimiser\/\">AI message shortener<\/a><\/strong> can help.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unicode Character Replacement Unicode is a set of characters that includes all the characters needed to allow you to send [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Unicode Character Replacement Unicode is a set of characters that includes all the characters needed to allow you to send texts in any language. 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