{"id":1489,"date":"2022-07-13T06:06:30","date_gmt":"2022-07-13T06:06:30","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1489"},"modified":"2022-12-09T10:25:27","modified_gmt":"2022-12-09T10:25:27","slug":"19-mobile-marketing-quotes","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/19-mobile-marketing-quotes\/","title":{"rendered":"Feed your mobile marketing soul with these wise and inspiring quotes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1489\" class=\"elementor elementor-1489\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d02da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d02da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3afb1e38\" data-id=\"3afb1e38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76cc5865 elementor-widget elementor-widget-text-editor\" data-id=\"76cc5865\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1 class=\"wp-block-heading\"><strong>Feed your mobile marketing soul with these 19 inspiring quotes&nbsp;<\/strong><\/h1>\n\n\n\n<p>Who doesn\u2019t love a pithy quote?<\/p>\n\n\n\n<p>Bloggers in particular love quote compilations because it means they can get an article out of the door without having to do much work. (Much like this one here.)<\/p>\n\n\n\n<p>Anyway, here are some belters about the importance of mobile and having a mobile marketing strategy.<\/p>\n\n\n\n<p>We\u2019ve stolen, poached, lifted and filched the best quotes on mobile technology from the wisest mobile marketing sages in the industry. Please feel free to use them as you wish.<\/p>\n\n\n\n<p><em><strong>If&nbsp;&nbsp;your plans don\u2019t include mobile, your plans are not finished.<\/strong><\/em><\/p>\n\n\n\n<p>Wendy Clark, Coca-Cola<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"309\" height=\"294\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Jamie-Turner.png\" alt=\"Jamie Turner\" class=\"wp-image-191\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Jamie-Turner.png 309w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Jamie-Turner-300x285.png 300w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/figure>\n\n\n\n<p><em><strong>If you\u2019re not using mobile marketing to attract new customers to your business, don\u2019t worry \u2014 your competitors are already using it and are getting those customers instead<\/strong>.<\/em><\/p>\n\n\n\n<p>Jamie Turner, 60SecondMarketer.com<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"221\" height=\"182\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Joana-Picq-Jampp.png\" alt=\"Joana Picq, Jampp\" class=\"wp-image-207\"\/><\/figure>\n\n\n\n<p>\u00a0<em><strong>The mobile phone is a bit like God \u2013 it\u2019s omnipresent.<\/strong><\/em><\/p>\n\n\n\n<p>Joana Picq, Jampp<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Peter-McLachan.png\" alt=\"Peter McLachan\" class=\"wp-image-193\" width=\"241\" height=\"247\"\/><\/figure>\n\n\n\n<p><strong>&nbsp;<em>Saying \u2018mobile internet\u2019 should be like saying \u2018colour TV\u2019. We\u2019ll use the word \u2018mobile\u2019 a lot less in the future, because it will just be assumed that\u2019s how we\u2019re communicating.<\/em><\/strong><\/p>\n\n\n\n<p>Peter McLachan, chief product officer and co-founder, Mobify<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"309\" height=\"296\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Janice-H.-Reinold-Rosetta-Marketing.png\" alt=\"Janice H. Reinold, Rosetta Marketing\" class=\"wp-image-206\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Janice-H.-Reinold-Rosetta-Marketing.png 309w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Janice-H.-Reinold-Rosetta-Marketing-300x287.png 300w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/figure>\n\n\n\n<p><strong><em>In today\u2019s modern world, people are either asleep or connected.<\/em><\/strong><\/p>\n\n\n\n<p>Janice H. Reinold, Rosetta Marketing<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"339\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Eric-Schmidt-Google.png\" alt=\"Eric Schmidt Google\" class=\"wp-image-185\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Eric-Schmidt-Google.png 348w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Eric-Schmidt-Google-300x292.png 300w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/figure>\n\n\n\n<p><strong><em>The trend has been mobile was winning. It&#8217;s now won.<\/em><\/strong><\/p>\n\n\n\n<p>Eric Schmidt, Google<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"272\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Mark-Zuckerberg.png\" alt=\"Mark Zuckerberg - Droid\" class=\"wp-image-209\"\/><\/figure>\n\n\n\n<p>&nbsp;<strong><em>Mobile is a lot closer to TV than it is to desktop.<\/em><\/strong><\/p>\n\n\n\n<p><em>M<\/em>ark Zuckerberg, Facebook<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"287\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus.png\" alt=\"Katy Halewood, Head of Maxus for Business, Maxus\" class=\"wp-image-208\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus.png 308w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus-300x280.png 300w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n\n\n\n<p><em><strong>Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it&#8217;s convenient for you.<\/strong><\/em><\/p>\n\n\n\n<p>Cyndie Shaffstall, Spider Trainers<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"423\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Emma-Crowe-Somo_0.png\" alt=\"Emma Crowe Somo\" class=\"wp-image-184\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Emma-Crowe-Somo_0.png 417w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Emma-Crowe-Somo_0-296x300.png 296w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/figure>\n\n\n\n<p><strong><em>The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.<\/em><\/strong><\/p>\n\n\n\n<p>Emma Crowe, Somo<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"268\" height=\"228\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Peter-Rojas-Gizmodo.jpg\" alt=\"Peter Rojas Gizmodo\" class=\"wp-image-194\"\/><\/figure>\n\n\n\n<p><em><strong>The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.<\/strong><\/em><\/p>\n\n\n\n<p>Peter Rojas, Gizmodo<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"289\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Amanda-Holden.png\" alt=\"Amanda Holden\" class=\"wp-image-176\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Amanda-Holden.png 315w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Amanda-Holden-300x275.png 300w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/figure>\n\n\n\n<p><strong><em>I want to be buried with a mobile phone, just in case I&#8217;m not dead.<\/em><\/strong><\/p>\n\n\n\n<p>Amanda Holden &#8211; Actor<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"253\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Thomas-Husson-Forrest-Analyst.png\" alt=\"Thomas Husson Forrest Analyst\" class=\"wp-image-225\"\/><\/figure>\n\n\n\n<p><em><strong>Mobile is becoming not only the new digital hub, but also the bridge to the physi<\/strong><\/em><em><strong>cal world. That\u2019s why mobile will affect more than just your digital operations \u2014 it will transform your entire business.<\/strong><\/em><\/p>\n\n\n\n<p>Thomas Husson, Forrest Analyst&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"340\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Matt-Galligan-Co-founder-Circa.png\" alt=\"Matt Galligan Co-founder Circa\" class=\"wp-image-210\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Matt-Galligan-Co-founder-Circa.png 350w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Matt-Galligan-Co-founder-Circa-300x291.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure>\n\n\n\n<p><strong><em><\/em><\/strong><br><strong><em>In my opinion, the &#8216;future of mobile&#8217; is the &#8216;future of everything.<\/em><\/strong><\/p>\n\n\n\n<p>Matt Galligan, Co-founder Circa&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"616\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Rich-Miner-Partner-Google-Ventures-Co-Founder-Android.png\" alt=\"Rich Miner, Partner Google Ventures, Co-Founder Android\" class=\"wp-image-218\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Rich-Miner-Partner-Google-Ventures-Co-Founder-Android.png 612w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Rich-Miner-Partner-Google-Ventures-Co-Founder-Android-298x300.png 298w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Rich-Miner-Partner-Google-Ventures-Co-Founder-Android-150x150.png 150w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n\n\n\n<p><em><strong>Smartphones are reinventing the connections between companies and their customers.<\/strong><\/em><\/p>\n\n\n\n<p>Rich Miner, Partner Google Ventures, Co-Founder Android<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"305\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/David-Murphy-Mobile-Marketing-Magazine.png\" alt=\"David Murphy Mobile Marketing Magazine\" class=\"wp-image-183\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/David-Murphy-Mobile-Marketing-Magazine.png 328w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/David-Murphy-Mobile-Marketing-Magazine-300x279.png 300w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/figure>\n\n\n\n<p><strong><em>The future of mobile is the future of online. It is how people access online content now.<\/em><\/strong><\/p>\n\n\n\n<p>David Murphy, Mobile Marketing Magazine<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"308\" height=\"287\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus.png\" alt=\"Katy Halewood, Head of Maxus for Business, Maxus\" class=\"wp-image-208\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus.png 308w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Katy-Halewood-Head-of-Maxus-for-Business-Maxus-300x280.png 300w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><\/figure>\n\n\n\n<p><em><strong>A lot of brands weren&#8217;t secure in this mobile revolution that we&#8217;ve stumbled into, and the trust still isn&#8217;t there for many of them.<\/strong><\/em><\/p>\n\n\n\n<p>Katy Halewood, Head of Maxus for Business, Maxus<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"278\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Rimi-Atwal-Managing-Director-Netmums.png\" alt=\"Rimi Atwal, Managing Director, Netmums\" class=\"wp-image-219\"\/><\/figure>\n\n\n\n<p><em><strong><br>The smartphone has been a game changer in the daily lives of mums, and has had more influence than anyone could have predicted.<\/strong><\/em><\/p>\n\n\n\n<p>Rimi Atwal, Managing Director, Netmums<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"327\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Elisabetta-Romano-Ericsson.png\" alt=\"Elisabetta Romano, Ericsson\" class=\"wp-image-205\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Elisabetta-Romano-Ericsson.png 345w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Elisabetta-Romano-Ericsson-300x284.png 300w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/figure>\n\n\n\n<p><em><strong>6 seconds of buffering causes as much stress as watching a horror movie alone.<\/strong><\/em><\/p>\n\n\n\n<p>Elisabetta Romano, Ericsson<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"383\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Vala-Afshar-Salesforce.png\" alt=\"Vala Afshar, Salesforce\" class=\"wp-image-226\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Vala-Afshar-Salesforce.png 387w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Vala-Afshar-Salesforce-300x297.png 300w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/figure>\n\n\n\n<p><strong><em>World\u2019s first mobile phone \u20141983; Weight: 2.4 lbs; Talk Time: 30 minutes; Charge Time: 10 hours; &nbsp;Cost: $3,999.<\/em><\/strong><\/p>\n\n\n\n<p>Vala Afshar, Salesforce<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"342\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Steve-Eckersley-Head-of-Enforcement-ICO.png\" alt=\"Steve Eckersley Head of Enforcement ICO\" class=\"wp-image-223\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Steve-Eckersley-Head-of-Enforcement-ICO.png 342w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Steve-Eckersley-Head-of-Enforcement-ICO-300x300.png 300w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Steve-Eckersley-Head-of-Enforcement-ICO-150x150.png 150w\" sizes=\"(max-width: 342px) 100vw, 342px\" \/><\/figure>\n\n\n\n<p>Company bosses everywhere should sit up and take note of this fine and check their practices are compliant with the law before embarking on marketing campaigns.<\/p>\n\n\n\n<p>Steve Eckersley, ICO Head of Enforcement<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"371\" height=\"365\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Stan-Woods-Velocity-Partners.png\" alt=\"Stan Woods, Velocity Partners\" class=\"wp-image-222\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Stan-Woods-Velocity-Partners.png 371w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Stan-Woods-Velocity-Partners-300x295.png 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/figure>\n\n\n\n<p><em><strong>Mobile is the juggernaut that we\u2019re all trying very hard to pretend we don\u2019t see.<\/strong><\/em><\/p>\n\n\n\n<p>Stan Woods, Velocity Partners<\/p>\n\n\n\n<p><em><strong>I&#8217;ve got a text!<\/strong><\/em><\/p>\n\n\n\n<p>All Love Island contestants<\/p>\n\n\n\n<p>If you&#8217;re inspired by any of these quotes on mobile technology to crack on and develop your own sms marketing strategy, then please set up a&nbsp;<a href=\"https:\/\/www.thesmsworks.co.uk\/user\/register\">free&nbsp;sms api account<\/a>. You&#8217;ll get 50 free text credits for testing.<\/p>\n\n\n\n<p>Let us know how you get on.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Feed your mobile marketing soul with these 19 inspiring quotes&nbsp; Who doesn\u2019t love a pithy quote? Bloggers in particular love [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/2335"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}