{"id":1426,"date":"2022-07-08T15:40:55","date_gmt":"2022-07-08T15:40:55","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1426"},"modified":"2024-04-24T08:51:50","modified_gmt":"2024-04-24T08:51:50","slug":"5-sms-marketing-blunders-avoid","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/5-sms-marketing-blunders-avoid\/","title":{"rendered":"5 SMS marketing blunders to avoid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1426\" class=\"elementor elementor-1426\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30db5fd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30db5fd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53407423\" data-id=\"53407423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd6fa23 elementor-widget elementor-widget-text-editor\" data-id=\"4dd6fa23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h1 class=\"wp-block-heading\">5 SMS marketing blunders that will almost guarantee unsubscribes<\/h1>\n\n<p class=\"wp-block-paragraph\"><strong>SMS marketing is more popular now than it\u2019s ever been.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Whether your using an\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/\">SMS API<\/a>\u00a0or a piece of software to send texts, more and more companies are using SMS as a low cost, responsive way of contacting their customers and colleagues.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">But SMS is so amazingly basic, it\u2019s bizarre that it\u2019s still popular. When you compare it with the numerous messaging apps, it\u2019s frankly downright lousy.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Despite industry pundits predicting the slow decline of\u00a0<strong><a href=\"https:\/\/thesmsworks.co.uk\/why-business-sms-still-so-popular\">business SMS<\/a><\/strong>, the evidence appears to show that the reverse is the case.<\/p>\n\n<p class=\"wp-block-paragraph\">Market research company Zion, valued the global SMS market at around\u00a0<strong>$55 billion<\/strong>\u00a0and expects it to reach\u00a0<strong>$70 billion dollars<\/strong>\u00a0by 2020, growing at about 4% a year.<\/p>\n\n<p class=\"wp-block-paragraph\">With SMS continuing to flourish, how can you make sure that as many people remain on your opted in list as possible?<\/p>\n\n<p class=\"wp-block-paragraph\">We\u2019ve identified\u00a0<strong>5 common blunders<\/strong>\u00a0that will have people\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/6-reasons-why-people-are-unsubscribing-your-sms-list\">unsubscribing<\/a>\u00a0in their droves.<\/p>\n\n<h2 class=\"wp-block-heading\">Blunder 1<br \/>Send too frequently<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>SMS fatigue<\/strong>\u00a0is one of the commonest reasons why your contacts will unsubscribe.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">There\u2019s nothing more infuriating than a company that keeps on and on at you; disturbing you with their shrill texts, repeatedly offering you something that you would have bought if you were interested.<\/p>\n\n<p class=\"wp-block-paragraph\">It\u2019s an obvious point but don\u2019t just keep sending the same type of text repeatedly, hoping that you\u2019ll beat people into submission.<\/p>\n\n<p class=\"wp-block-paragraph\">You won\u2019t, you\u2019ll just annoy them to the point that they\u2019ll decide enough is enough and subscribe.<\/p>\n\n<p class=\"wp-block-paragraph\">Sending too frequently is a sure-fire way of losing hard won good will. Worse still, there\u2019s a good chance they might spread the word and encourage others not to sign up.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>EE Opens\u00a0SMS Floodgates<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">I recently received a tsunami of texts from EE, who were encouraging me to buy more data as my monthly allowance had run out. (I know, I\u2019ve no idea why I\u2019m on such a ridiculous tariff, I need to sort it.)<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-283\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/EE20Top20up20text.png\" alt=\"EE top up test\" width=\"348\" height=\"406\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/EE20Top20up20text.png 640w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/EE20Top20up20text-257x300.png 257w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">This is the text I received. Seems reasonable. I\u2019d run out of data, so here\u2019s a helpful alert to let me know and a link to click so that I can top up.<\/p>\n\n<p class=\"wp-block-paragraph\">What\u2019s not so great is that between 23rd October and 2nd November I received a further 16 identical texts.<\/p>\n\n<p class=\"wp-block-paragraph\">On one day, I received 3 texts. After 1 week of this brutal SMS bombardment I think I hated EE more than any other company.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Why no unsubscribe option?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">You\u2019ll notice that EE haven\u2019t included an unsubscribe option here. As this is an account alert and isn\u2019t strictly marketing, they\u2019re not required to include opt out instructions.<\/p>\n\n<p class=\"wp-block-paragraph\">Under GDPR this is a slightly grey area as when you click through to the data top up area you are marketed to, with offerings of different data packages.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n<h2 class=\"wp-block-heading\">Blunder 2<br \/>Cram in too much<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>160 is a feeble character allowance<\/strong>\u00a0but we\u2019re stuck with it. The temptation is overwork your text so that you can get all your points across.<\/p>\n\n<p class=\"wp-block-paragraph\">This always ends in a muddle. Your end up having to resort to text speak which people dislike or the offer itself is confused.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" class=\"wp-image-285\" src=\"http:\/\/test.thesmsworks.co.uk\/blog\/wp-content\/uploads\/2022\/06\/Perfect20SMS20marketing20message.png\" alt=\"Perfect SMS marketing message\" width=\"340\" height=\"512\" srcset=\"https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Perfect20SMS20marketing20message.png 505w, https:\/\/thesmsworks.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Perfect20SMS20marketing20message-199x300.png 199w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">There\u2019s much we can learn from this excellent text offer I received from Photobox.<\/p>\n\n<p class=\"wp-block-paragraph\">In terms of clarity and brevity of offer it\u2019s pretty perfect and I wrote a blog post giving a\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/best-sms-marketing-message-weve-ever-seen\"><u>full analysis of the text<\/u>\u00a0<\/a>detailing the reasons\u00a0we felt it was so good.<br \/>\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">You\u2019re far better off keeping your offer simple with a clear call to action. Less is most definitely more.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n<h2 class=\"wp-block-heading\">Blunder 3<br \/>Send stuff that\u2019s not relevant<\/h2>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">If you\u2019re sending a customer or prospect a marketing text then you\u2019ve obviously captured their mobile number.<\/p>\n\n<p class=\"wp-block-paragraph\">Along with their number you\u2019ll have undoubtedly taken a whole host of other details that will allow you to send a message that\u2019s relevant to the individual customer\u00a0and not just a\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/bulk-SMS\">bulk SMS<\/a>\u00a0blast sent to everyone on the database.<\/p>\n\n<p class=\"wp-block-paragraph\">Be as specific and relevant as possible to minimise the number of unsubscribes.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n<h2 class=\"wp-block-heading\">Blunder 4<br \/>Just sell<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>SMS is one the most responsive<\/strong>\u00a0direct marketing channels available and there\u2019s no doubt that it\u2019s very effective for generating sales.<\/p>\n\n<p class=\"wp-block-paragraph\">But you can have too much of a good thing. If every text that you send is just trying to flog stuff, your customers and prospects will soon become bored and are likely to unsubscribe.<\/p>\n\n<p class=\"wp-block-paragraph\">Mix up your sales texts with other useful information. Try and add some value to what you\u2019re sending rather than overwhelming your contacts with sales offers.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\n\n<h2 class=\"wp-block-heading\">Blunder 5<br \/>Get the timing wrong<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>The timing of your SMS campaign is vital<\/strong>. Get it right and your customers will love you for it and you\u2019ll build loyalty and trust.<\/p>\n\n<p class=\"wp-block-paragraph\">Get is wrong and you\u2019ll be seen at best as uncaring and at worst incompetent.<\/p>\n\n<p class=\"wp-block-paragraph\">I recently received an MOT reminder from Kwik Fit, just a few days after my car had been MOT\u2019d\u2026 by them. Not their finest hour as they\u2019re usually spot on with their text alerts and reminders.<\/p>\n\n<p class=\"wp-block-paragraph\">Make sure that what you&#8217;re sending your customers make sense from a timing point of view.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Can we help?<\/h2>\n\n<p class=\"wp-block-paragraph\">The digital and\u00a0<a href=\"https:\/\/www.sociallyinfused.com\/marketing\/8-insanely-good-facebook-ad-examples\/\">social marketing<\/a>\u00a0worlds are changing so fast and there&#8217;s\u00a0<a href=\"https:\/\/blog.statusbrew.com\/33-experts-give-their-best-small-business-tips-for-social-media\/\">plenty of expert advice<\/a>\u00a0to steer you in the right direction.<\/p>\n\n<p class=\"wp-block-paragraph\">But If you&#8217;d like some help with your SMS marketing, feel free to get in touch.<\/p>\n\n<p class=\"wp-block-paragraph\">Another set of eyes looking over\u00a0what you&#8217;re sending can sometimes be useful in highlighting issues that might not be immediately obvious.<\/p>\n\n<p class=\"wp-block-paragraph\">No charge of course, we&#8217;d be delighted to help. You&#8217;ll find our details on our\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/contact\">contacts page.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">You might also want to put our\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/sms-api\">SMS API<\/a>\u00a0through its paces.<\/p>\n\n<p class=\"wp-block-paragraph\">Help yourself to a\u00a0<a href=\"https:\/\/thesmsworks.co.uk\/user\/register\">free SMS API account<\/a>. It comes with 50 free text credits for testing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5 SMS marketing blunders that will almost guarantee unsubscribes SMS marketing is more popular now than it\u2019s ever been. Whether [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS marketing. 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It's undoubtedly very effective but what really irritates people about it and will have them unsubcribing from your company immediately? Here are 5 unforgiveable blunders. (3 minute read)5 SMS marketing blunders that will almost guarantee unsubscribes SMS marketing is more popular now than it\\u2019s ever been. Whether your using an SMS API or a piece of software to send texts, more and more companies are using SMS as a low cost, responsive way of contacting their customers and colleagues. 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