{"id":1357,"date":"2022-07-08T13:48:32","date_gmt":"2022-07-08T13:48:32","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1357"},"modified":"2022-09-09T15:36:04","modified_gmt":"2022-09-09T15:36:04","slug":"10-reasons-why-your-business-cant-ignore-sms-marketing","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/10-reasons-why-your-business-cant-ignore-sms-marketing\/","title":{"rendered":"10 Reasons Why Your Business Can’t Ignore SMS Marketing"},"content":{"rendered":"\t\t
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10 Reasons Why Your Business Can’t Ignore SMS Marketing<\/h1>\n\n

Mobile marketing is no longer the impressionable young upstart it was 15 years ago.<\/strong><\/p>\n\n

It\u2019s matured and the use of sms by businesses has grown and continues to grow at a steady rate.<\/p>\n\n

Consumers are no longer surprised to receive offers from companies that they\u2019ve opted into, in fact they have come to accept them.<\/p>\n\n

According to research by SAP,\u00a070% of\u00a0people\u00a0<\/strong>feel that an sms is a good way for an organisation to get their attention.<\/p>\n\n

So if your company hasn\u2019t yet taken the plunge, there\u2019s a whole opportunity to generate eyebrow raising response rates that will impress even the most cynical of marketers.<\/p>\n\n

Here are the top 10 reasons, to roll up your sleeves and dive into the world of mobile marketing.<\/p>\n\n

1. Killer Open Rates<\/h2>\n\n

No direct response marketing channel can compete with the astonishing read rate of SMS.\u00a090% of all SMS<\/strong>\u00a0are still read within the first 3 mins (mobileSQUARED).<\/p>\n\n

Despite the explosive growth of messaging apps and in app notifications, SMS still has the power to make us stop what we\u2019re doing and check the SMS inbox.<\/p>\n\n

It makes some sense, when was the last time you ignored a text? \u00a0
\u00a0<\/p>\n\n

2. Low, low Costs<\/h2>\n\n

Average industry rates for sending texts are just a few pence. So you can send a tailored message to 1000 customers for around \u00a330 + VAT.<\/p>\n\n

It\u2019s an astonishingly low spend for a potentially massive return.<\/p>\n\n

3. SMS has a 6-8 times higher response rates than email (Cellit)<\/h2>\n\n

For most businesses, email is at the heart of their\u00a0communication strategy. As spam has increased though, so response rates have dropped dramatically. To help with this, there’s a huge range of\u00a0email guides<\/a>\u00a0to help marketers maintain open and read rates.<\/p>\n\n

Despite this, compared to email, SMS open and response rates are one of the marvels of the marketing world.<\/p>\n\n

\u00a0
4. Reports of the death of SMS have been greatly exaggerated<\/h2>\n\n

Every week I read a new article telling us how SMS is on the verge of meltdown and will soon be swept aside as messaging apps take control.<\/p>\n\n

In fact, when messaging\u00a0apps first appeared around 10 years ago, many industry pundits reckoned the writing was on the wall for SMS.\u00a0<\/p>\n\n

While it\u2019s undeniably true that messaging has rapidly overtaken SMS for person to person use, the use of SMS in business is still growing steadily and is predicted to do so for another few years.<\/p>\n\n

According to Zion research, the\u00a0A2P messaging<\/a><\/strong>\u00a0market (application to person) will\u00a0grow by 4% a year until 2020<\/strong>\u00a0where is will reach a global total of $70 billion.\u00a0<\/p>\n\n

\u00a0
5. SMS is still the only universal messaging platform<\/h2>\n\n

Zero learning curve.<\/p>\n\n

Nothing to download, no web connection or data issues.<\/p>\n\n

Every mobile phone ever built can send and receive texts.<\/p>\n\n

We understand it, we don\u2019t need to learn it and we still get a buzz from receiving them.<\/p>\n\n

6. There\u2019s a low spam rate<\/h2>\n\n

Remember a few years ago, when we used to receive dozens of\u00a0junk texts a week?<\/p>\n\n

It was infuriating to put it mildly. Pay day loan companies and ambulance chasers were the worst culprits.<\/p>\n\n

Delightfully that seems to have almost completely dried up in large part due to\u00a0the heroics of the ICO<\/strong>\u00a0(Information Commissioner’s Office). This is the publicly funded body whose job it is to police how data and communications are handled by organisations.<\/p>\n\n

Since GDPR became law in May 2018, they’ve had increasing powers to punish the rule breakers.<\/p>\n\n

They can and do\u00a0hand out large fines<\/a>\u00a0to organisations who break the rules. Their work mean that our SMS inboxes remain largely spam free. Huzzah.<\/p>\n\n

\u00a0
7. SMS marketing is trackable<\/h2>\n\n

Every mobile marketing text sent will receive a\u00a0delivery report<\/a>, letting you know whether the message has been delivered or not. Numbers that receive an instant failed report are most likely to incorrect.\u00a0<\/p>\n\n

These dead numbers should then be removed from your\u00a0list so that no further effort is made to text them.<\/p>\n\n

Links in your texts can be shortened and click through \/ engagement tracked, so you can measure exactly how your campaigns are performing.<\/p>\n\n

\u00a0
8. Uncompromised by advertising<\/h2>\n\n

Messaging apps offer far more flexibility than SMS which is so basic and clunky in comparison. You can\u2019t for example, create groups or send pictures easily, it\u2019s all a bit retro 90s.<\/p>\n\n

The issues with messaging apps is that the platform must generate revenue through in app advertising. For the business model to work and for advertisers to see a return on their ad spend, users will need to click away from the messaging to view the ads.\u00a0<\/p>\n\n

So ads are a necessary distraction that encourage users to move away and do something else.<\/p>\n\n

By contrast, SMS operates in a cocoon. You\u2019re either viewing or sending texts with no tempting exit doors.<\/p>\n\n

\u00a0
9. Your competitors are using SMS<\/h2>\n\n
\n

\u201cIf you\u2019re not using mobile marketing to attract new customers to your business, don\u2019t worry \u2014 your competitors are already using it and are getting those customers instead.\u201d Jamie Turner, 60SecondMarketer.com<\/em><\/p>\n<\/blockquote>\n\n

Whatever sector you operate in, it\u2019s likely that other companies will be using SMS as way of communicating with their customers.<\/p>\n\n

While it\u2019s not a good idea to get too obsessed with what competitors are up to, you don\u2019t want to let them dominate one of the most responsive communication channels.<\/p>\n\n

\u00a0
10. You can get up and running fast<\/h2>\n\n

One of the joys of SMS is that you don\u2019t need to involve every department in your company to get a campaign off the ground.<\/p>\n\n

There\u2019s no artwork to get bogged down in or media buying agency to consult. You can simply extract the mobile data, compose your text and your message can be landing on customers\u2019 mobiles within the hour.<\/p>\n\n

(Your campaign needs to be GDPR compliant. The\u00a0ICO<\/a>\u00a0have put together\u00a0a host\u00a0of materials<\/a>\u00a0that will help ensure your campaigns stay the right side of the law.)<\/p>\n\n

\u00a0
Come on in \u2013 the water\u2019s fine<\/h2>\n\n

If you\u2019d like to take a dip in the refreshing waters of sms marketing, there\u2019s no time like the present.
Feel free to set up a\u00a0free\u00a0SMS API ccount with us<\/a>.<\/p>\n\n

You\u2019ll automatically receive 50 free text credits which should be plenty to do some testing but please let us know if you need more and we\u2019ll happily add as many as you need, within reason.<\/p>\n\n

If you\u2019d like some advice or just want to talk through what you\u2019ve got planned, we\u2019d love to hear from you. All our details are on the\u00a0contacts page<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

10 Reasons Why Your Business Can’t Ignore SMS Marketing Mobile marketing is no longer the impressionable young upstart it was […]<\/p>\n","protected":false},"author":1,"featured_media":1556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/1556"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}