{"id":1327,"date":"2022-07-08T13:05:52","date_gmt":"2022-07-08T13:05:52","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1327"},"modified":"2022-09-09T15:45:41","modified_gmt":"2022-09-09T15:45:41","slug":"perfect-sms-reminder","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/perfect-sms-reminder\/","title":{"rendered":"The Perfect SMS Reminder"},"content":{"rendered":"\t\t
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The perfect SMS marketing message that\u2019s almost impossible to ignore<\/strong><\/h2>\n\n\n\n

I\u2019m a happy customer of Kwik fit.<\/a> <\/p>\n\n\n\n

They are the leading fast-fit specialists in the UK for car tyres, exhausts, batteries and brakes. They also do MOT tests, (compulsory annual vehicle inspections for all cars over 3 years old.)<\/p>\n\n\n\n

Shortly before my last MOT test was due, I received an SMS reminder from them by text.<\/p>\n\n\n\n

It was so good that we decided to share it and create an infographic that explains the reasons that make it near perfect.<\/p>\n\n\n\n

The way that they managed to cram in so much information into so few characters is quite remarkable.<\/p>\n\n\n\n

Kwik Fit have sensibly taken the decision to send a text that\u2019s longer than the standard 160 characters. They\u2019ve used around 290 characters which means that the reminder would have used 2 text credits.<\/p>\n\n\n\n

While there\u2019s an additional cost in sending a longer message, there\u2019s no way that they would have been able to get all the information across effectively if they had only used 160 characters.<\/p>\n\n\n\n

Why is this text reminder so effective?<\/h2>\n\n\n\n

What makes this message so good is that they\u2019ve not only packed the text with relevant information, they\u2019ve also managed to inject a little charm and warmth.<\/p>\n\n\n\n

For example, the \u2018sign off\u2019, while it is a little cheesy, still manages to create a sense of them genuinely valuing my business.<\/p>\n\n\n\n

\u2018We look forward to welcoming you.\u2019<\/em><\/strong><\/p>\n\n\n\n

The level of personalisation in the text is brilliant. All the information that I could possibly need to respond to their text is there.<\/p>\n\n\n\n

In total, they have merged 6 separate pieces of data. 
\u2022    Customer name
\u2022    Vehicle make and model
\u2022    Registration number
\u2022    Test type (e.g. MOT)
\u2022    Due date
\u2022    Nearest test centre<\/p>\n\n\n\n

Clear and simple SMS opt-opt<\/h2>\n\n\n\n

Kwik fit have managed to reduce the opt out instructions to as few characters as possible while still making it crystal clear what I would have to do to remove myself from their list.<\/p>\n\n\n\n

STOP to 86000<\/em><\/strong><\/p>\n\n\n\n

For any company that sends out appointment reminders<\/a><\/strong> to its customers, this near perfect example shows how it should be done.<\/p>\n\n\n\n

Needless to say I booked my car in immediately.<\/p>\n\n\n\n

\"Kwik<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The perfect SMS marketing message that\u2019s almost impossible to ignore I\u2019m a happy customer of Kwik fit.  They are the leading […]<\/p>\n","protected":false},"author":1,"featured_media":1561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/1561"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}