{"id":1284,"date":"2022-07-08T10:10:11","date_gmt":"2022-07-08T10:10:11","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1284"},"modified":"2023-11-27T15:52:38","modified_gmt":"2023-11-27T15:52:38","slug":"rcs-business-messaging","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/rcs-business-messaging\/","title":{"rendered":"Business RCS Messaging \u2013 Will it ever be widely adopted?"},"content":{"rendered":"\t\t
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Business RCS Messaging \u2013 Will it ever progress from \u2018interesting case study<\/em>\u2019 to widescale adoption?<\/strong><\/h1>\n\n

Business RCS messaging has had a bumpy ride for the last decade.<\/strong><\/p>\n\n

Rich Business Messaging\u00a0has been waiting to replace the outdated and clunky SMS since 2008. But since then, progress has been embarrassingly slow and we\u2019re not really much further forward.<\/p>\n\n

There are so many hurdles that RCS still has to tackle that it\u2019s possible that it may never make it as a credible business communication tool. As it stands, it\u2019s an utter shambles.<\/p>\n\n

For consumers at least,\u00a0RCS is now available to all Android users<\/a>\u00a0in the US as Google rolled out the new messaging platform to all users in early 2020.<\/p>\n\n

Even the consumer roll out of RCS has been chaotic and painfully slow.\u00a0In reviewing its chances of competing\u00a0<\/a>with Facebook’s Messenger, tech journalist,\u00a0Marc Lagace said :<\/p>\n\n

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“RCS could eventually replace Messenger, but it’s still a complete mess.”<\/strong><\/em><\/p>\n<\/blockquote>\n\n

Before we dive into the catalogue of problems, let just describe what RCS is.<\/p>\n\n

What is Business RCS messaging?<\/strong><\/h2>\n\n

RCS is the evolution of the clunky and outdated text message. SMS is over 25 years old and\u00a0despite being an incredibly powerful and responsive<\/a>\u00a0channel, its replacement is well overdue.<\/p>\n\n

It was originally an idea conceived\u00a0of by\u00a0The GSMA.<\/a>\u00a0(The Global System for Mobile Communications,is the organisation that represents the interest of the mobile industry worldwide.)<\/p>\n\n

Google has been a major backer of RCS and recently lost patience with the slow\u00a0 progress of its roll-out and decided to go ahead and launch\u00a0Google RCS messaging<\/a>\u00a0without involving the mobile networks.<\/p>\n\n

RCS messaging allows you to send rich content rather than just plain text. So you can send and receive images, videos and audio.<\/p>\n\n

It also supports read receipts and allows you to see when the other person is typing. Crucially RCS messaging does away with being shackled to just 160 characters as you are with SMS.\u00a0<\/p>\n\n

This is a example RCS message sent by Virgin to its customers in 2019.<\/p>\n\n

\"Vigin<\/figure>\n\n

Virgin Trains sent an RCS to customers with information about their onward journey<\/small><\/p>\n\n

RCS messaging features<\/h2>\n\n