{"id":1242,"date":"2022-07-22T11:29:55","date_gmt":"2022-07-22T11:29:55","guid":{"rendered":"https:\/\/test.thesmsworks.co.uk\/blog\/?p=1242"},"modified":"2024-04-11T10:03:10","modified_gmt":"2024-04-11T10:03:10","slug":"software-integration","status":"publish","type":"post","link":"https:\/\/thesmsworks.co.uk\/blog\/software-integration\/","title":{"rendered":"Why software companies choose The SMS Works as their SMS API supplier"},"content":{"rendered":"\t\t
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Why software companies choose The SMS Works as their SMS API supplier<\/strong><\/h1>\n\n

We\u2019re slightly smug to be the SMS provider for about 35 UK software companies.<\/strong><\/p>\n\n

The software companies span a wide range of industry sectors including automotive, healthcare, financial services, sports, logistics and hair and beauty and many more.<\/p>\n

They mainly use us for enabling their customers to send reminders, account alerts or other information type texts.<\/a><\/strong> Very few of them use us for marketing SMS.<\/p>\n\n

What follows is a somewhat immodest run through the main reasons that we\u2019ve been chosen as such a crucial supplier.<\/p>\n\n

We hope it will give you the confidence to investigate us and put us to the test.<\/p>\n\n

Why have so many software companies chosen us as their SMS provider?<\/strong><\/h2>\n\n

It goes without saying that all our customers expect great reliability, easy to follow and comprehensive documentation.<\/p>\n\n

They expect a free test account and as much support as they need.<\/p>\n\n

We deliver all the basics that you\u2019d expect from any SMS provider.<\/p>\n\n

But what do we do that\u2019s genuinely different?<\/strong><\/p>\n\n

And can we back up these claims with examples of where we\u2019ve gone further to deliver an outstanding service?<\/p>\n\n

That\u2019s what we hope to achieve in the points below.<\/p>\n\n

Lower cost per message<\/strong><\/h2>\n\n

We were surprised to work out that business\u00a0SMS prices have dropped by about 70%<\/strong>\u00a0in the past decade or so.<\/p>\n\n

In 2005, you could expect to pay as much as 10 pence per text. 15 years later, you\u2019ll be paying significantly less than 3 pence per text, even on modest volumes of less than 15000 texts a month.<\/p>\n\n

We\u2019ve found that many suppliers are not passing on pricing reductions to their customers, so many rates we come across are looking distinctly uncompetitive.<\/p>\n\n

Our aim is to be the\u00a0lowest cost UK based SMS provider<\/strong>\u00a0in the market and all our customers pay a low, competitive rate per text.\u00a0<\/p>\n\n

\n

\u201cPricing is very competitive and clear<\/em>\u201d<\/strong><\/p>\n<\/blockquote>\n\n

Mark Kelland, Commercial Manager – Dragon 2000<\/strong><\/p>\n

We’ve put together this SMS price comparison tool<\/a> <\/strong>which allows you to compare a number of SMS suppliers. It might be useful<\/p>\n\n

Delivered only pricing<\/strong><\/h2>\n\n

Most UK SMS providers<\/a><\/strong> charge for all the messages that you submit, even if a proportion of them fail.<\/p>\n\n

But no SMS provider has ever had to pay for failed messages, so those that do are making an additional profit on all the non-delivered SMS traffic.<\/p>\n\n

With an average failure rate of about 9%, that\u2019s quite some extra margin that the industry\u2019s been enjoying the past couple of decades.<\/p>\n\n

We refund all non-delivered texts sent to UK\u00a0mobiles<\/strong>, so there\u2019s zero wastage.<\/p>\n\n

It’s a fairer and more open way of working.\u00a0<\/p>\n\n

We hope you agree.<\/p>\n\n

Flat rate per text regardless of volume<\/strong><\/h2>\n\n

Our customers need to know precisely what rate they\u2019ll be paying for their SMS traffic, regardless of the volume sent in any particular month.<\/p>\n\n

All our software customers pay a flat rate per text even when the monthly volume may be uneven and vary dramatically from month to month.<\/p>\n\n

\n

\u201cPricing policy is really fair and very competitive<\/em>.\u201d<\/strong><\/p>\n<\/blockquote>\n\n

Ian Zucchi, Product Manager – TISSL Limited<\/strong><\/p>\n\n

Pay monthly in arrears<\/strong><\/h2>\n\n

\u00a0<\/p>\n\n

One of the biggest worries for software vendors<\/a> <\/strong>is the danger of running out of SMS credits.\u00a0<\/p>\n\n

Most SMS providers operate a prepaid pricing model, meaning you have to set up low credit warning alerts and worry about running of credits.<\/p>\n\n

We remove that worry by operating a post pay service for all our software customers.<\/p>\n\n

All SMS volume is paid for monthly in arrears.<\/strong><\/p>\n\n

\u201cWe initially moved to The SMS Works due to the great value package they offer, both in overall cost and not charging for undelivered texts.\u201d<\/strong><\/em><\/p>\n\n

Andy Meikle, Technical Director – \u00a0Motasoft Ltd<\/strong><\/p>\n

For those customers that prefer to buy credits in advance, we also have an automated SMS top up service<\/a><\/strong>, where a purchase is made if SMS credits fall below a set level.<\/p>\n\n

Swift and comprehensive support<\/strong><\/h2>\n\n

\u00a0<\/p>\n\n

When you\u2019re integrating with a third party API, you need rapid support from people that can actually address your issue.<\/p>\n\n

What you don\u2019t want is for your issue to be partially answered but still leaving you at a roadblock.<\/p>\n\n

That\u2019s why we get\u00a0senior people involved<\/strong>\u00a0from the very start, people who want to solve whatever problem you\u2019ve got, rather than just getting a support ticket closed.<\/p>\n\n

You also don\u2019t want to be kept waiting for hours for your questions to be answered. You\u2019d like help at the point at which you\u2019re asking for it, not 3 hours later.<\/p>\n\n

\u201cIt is their support that stands out. Upon experiencing an issue, which is infrequent, the team respond very quickly, with the issue typically being resolved in the first reply.\u201d<\/em><\/strong><\/p>\n\n

Mark Smeed, Founder, CEO – \u00a0Webx Solution Ltd<\/strong><\/p>\n\n

\u00a0<\/h2>\n\n

We aim for an exact fit with your requirements, not \u2018that\u2019ll do\u2019<\/strong><\/h2>\n\n

We\u2019re developers too and we\u2019re not satisfied with simply providing a service that more or less fits with what you need.<\/p>\n\n

We want to provide the tools that you need in a way that works best for you.<\/p>\n\n

On most occasions, we\u2019re more than happy to\u00a0provide additional tools or functionality \u00a0at no additional cos<\/strong>t. As long as there is no negative impact on other customers, then we\u2019d like to provide you with an exact fit.<\/p>\n\n

Within reason, we\u2019ll do whatever it takes to get things done the way you want them.<\/p>\n\n

\n

“I feel that The SMS Works people truly understand the technical needs of those wishing to use their API.”<\/strong><\/p>\n<\/blockquote>\n

We provide a complete SMS analytics tool<\/strong><\/h2>\n

SMS Insights is a complete SMS tracking and analytics platform<\/a><\/strong> that give you visual representation of all aspects of your SMS activity.<\/p>\n

\"SMS<\/p>\n

A series of automated charts and tables provide actionable insights into your SMS campaigns and you can track, measure and share the findings with your clients.<\/p>\n

You can dive deep into the data and reveal ways in which you can reduce costs, increase effectiveness and eliminate wastage.<\/p>\n

\"Number<\/p>\n

In addition to SMS Insights we also provide a range of other SMS cost saving tools<\/a><\/strong> to help our customers keep control of their SMS costs.<\/p>\n\n

Ready to test us?<\/strong><\/h2>\n\n

Would you like to\u00a0have a chat about whether we could be\u00a0a good fit?
Please call or email me,\u00a0Henry Cazalet<\/strong><\/a>\u00a0on\u00a007900 122320<\/strong>\u00a0or\u00a0henry@thesmsworks.co.uk<\/strong><\/p>\n\n

Help yourself to a\u00a0free test account\u00a0<\/a>if you’d like to dive in and explore integration. We’ll add as many free test credits as you need.<\/p>\n\n

We’re here to save you money and deliver a service that goes above and beyond what you’re used to.<\/p>\n\n

Thanks.<\/p>\n

Have a look at our SMS AI shortener<\/a>. Robert Jones, head of messaging at BT described it as, ‘a fantastically powerful and practical use of AI<\/strong><\/em>‘.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Why software companies choose The SMS Works as their SMS API supplier We\u2019re slightly smug to be the SMS provider […]<\/p>\n","protected":false},"author":1,"featured_media":1567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":0,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media\/1567"}],"wp:attachment":[{"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thesmsworks.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}